What Do We Do
ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably.
Proposition For Merchants
D2C selling made as easy as selling on e-com marketplaces
Why build this
- India's D2C wave has been limited to venture-funded D2C brands today
- The art of selling on your own website is not democratised. There are 500k-1M sellers who can sell D2C but can at best sell on marketplaces
- Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
- Shopify / Status-quo software solve for work-flow management of storefront but don't do enough on helping merchants sell well!
Our proposition
Role
We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:
- Marketing manager (top of the funnel)
- Category manager (products/merchandising)
- Product manager (website/app metrics)
- Ops manager (shipping metrics)
Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant's profitability.Over time, the goal
is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.
Team And Scale
We're at $4.5M ARR and had hit profitability earlier in the year. We've recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.
Founders
- Rishabh Verma
- Harmin Shah
Role Charter
The Opportunity: Frontline Growth Partner
As a Field Sales Executive in our Pilot Batch, you are the face of ShopDeck. You will be responsible for identifying high-potential sellers in your city and transforming them into D2C brands. This is a high-energy, on-ground role for individuals who love the hustle of closing deals face-to-face.
What You'll Do (Key Responsibilities)
- Market Coverage (Beat Plan): Conduct daily market visits to retail clusters and wholesale hubs to identify potential sellers (Fashion, Electronics, Home Decor, etc.).
- Merchant Acquisition: Pitch ShopDeck's value proposition to sellers currently selling on marketplaces (AZ, FK) and convince them to start their own D2C journey.
- Onboarding & Training: Help merchants install the ShopDeck app, list their first few products, and train them on how to process orders.
- Relationship Management: Build trust with local sellers to generate referrals and ensure they remain active on the platform.
- Reporting: Maintain accurate records of daily shop visits, leads generated, and closures in the CRM app.
Ideal Candidate
Experience & Background
- 13 years of experience in Field Sales or Merchant Onboarding.
- Strong Preference: Candidates who have worked with e-commerce like FK, AZ,etc. or Payment gateway's onboarding teams.
- Mandatory: Must own a smartphone and a two-wheeler (Bike/Scooty) with a valid driving license.
Skills & Mindset
- Language: Fluency in Hindi and the local regional language is a must.
- Tech Savvy: Ability to demonstrate mobile apps to non-tech-savvy merchants.
- Hustler Mindset: Willing to chase daily targets and earn high incentives.
What You'll Get
- Competitive Salary: Best-in-industry fixed pay.
- Uncapped Incentives: High performance-based bonuses on every successful onboarding and transaction.
- Allowances: Weekly fuel and travel allowance.
- Medical Insurance: Coverage for you and your family.
- Growth: Top performers from this pilot batch will be groomed for Team Lead roles as we expand.
Join us and be part of a team that champions innovation and collaboration!
Equal Opportunity Employer: We are an equal opportunity employer and encourage all qualified applicants to apply, regardless of race, colour, religion, gender, disability status, or any other characteristic protected by law.
Skills: gujrati speaking,business development,sales,merchant onboarding,merchant acquiring,field sales
