Field Sales Associate

Location:

Across Tamil Nadu

Employment Type:

Full-time | Field-based role

About the Role

We are hiring Agri Sales Associates in Tamil Nadu to drive on-ground adoption of Soil Spectra, a portable 2-minute soil testing solution used by FPOs, CBBOs, agri institutions, and input networks.

This role focuses on on-ground engagement, in-person demonstrations, and relationship building with stakeholders across the agriculture ecosystem.

Key Responsibilities

Identify and engage FPOs, FPCs, CBBOs, agri input dealers, NGOs, and KVKs across Tamil Nadu

Conduct product demonstrations and meetings at FPO offices, soil camps, farmer meetings, and dealer locations

Plan and execute field visits and follow-ups independently

Explain Soil Spectra clearly in simple Tamil, focusing on farmer and FPO benefits

Participate in soil camps, awareness programs, and agri events

Maintain lead lists, visit reports, and follow-up notes (basic CRM discipline)

Coordinate internally for product support and sales closure discussions

Collect feedback from FPOs and farmers and share insights with the team

Who Should Apply

This role is suitable for candidates with hands-on field sales experience, especially in agriculture or rural markets.

Preferred background:

Field sales experience with agri products, agri services, or rural B2B

Experience working with farmers, FPOs, SHGs, dealers, or agri institutions

Key Skills & Requirements

Strong comfort with field work and travel

Fluency in Tamil (spoken) is mandatory

Confident in conducting face-to-face discussions and demos

Trust-based, patient communication style

Willingness to learn soil health, fertiliser usage, and crop basics

Basic smartphone usage (WhatsApp, Google Forms, Google Sheets)

High ownership and self-management mindset

Experience Requirements

15 years of relevant field sales experience mandatory

Agriculture degree/diploma is a plus, but not mandatory

Familiarity with Tamil Nadu's agriculture ecosystem is a strong advantage

What We Offer

Opportunity to work on a high-impact agri-tech product

Exposure to FPOs and farmer ecosystems across Tamil Nadu

Structured onboarding and product training

Competitive compensation with performance-linked incentives

Travel reimbursement as applicable

Growth opportunities as the Soil Spectra program scales