Field Marketing Manager

Role Overview

Datamatics is seeking a strategic, execution-oriented Manager – Field Marketing to own demand generation, pipeline acceleration, and account-based marketing across Europe, the Middle East, and India.

This role is critical to building sales-aligned, region-specific field marketing programs that drive measurable pipeline, revenue influence, and long-term account growth for Datamatics B2B enterprise software, AI, digital transformation, and BPO offerings.

The ideal candidate brings a strong blend of regional market understanding, ABM expertise, stakeholder leadership, and hands-on execution, with the ability to operate across geographies, time zones, and senior stakeholders.

Key Objectives

• Drive qualified demand and pipeline from mid-to-large enterprise accounts
• Execute ABM programs for strategic Datamatics accounts
• Strengthen sales alignment and enablement across regions
• Build and manage a scalable global vendor and partner ecosystem
• Lead and develop a field marketing team to deliver consistent outcomes

Key Responsibilities

1. Demand Generation & Pipeline Building

• Design and execute integrated field marketing and demand generation programs (events, digital, partner-led, ABM-driven) across Europe, the Middle East, and India
• Own regional pipeline contribution, ensuring alignment with sales targets and GTM priorities
• Develop multi-touch customer journeys across awareness, consideration, and conversion stages
• Partner with Marketing Ops to ensure strong lead management, attribution, and ROI tracking

2. Account-Based Marketing (ABM)

• Lead ABM strategy and execution for key Datamatics strategic and growth accounts
• Work closely with Sales to define account prioritization, personas, and engagement plans
• Execute personalized campaigns including executive roundtables, account-specific events, targeted content, and digital activation
• Measure account engagement, pipeline influence, and deal acceleration impact

3. Sales Alignment & Enablement

• Act as a strategic marketing partner to Regional Sales Leaders and Account Managers
• Align marketing programs tightly to territory plans, target accounts, and revenue goals
• Develop and localize sales and inside sales enablement assets including pitch decks, case studies, value propositions, and battle cards

4. Campaign Strategy, Localization & Execution

• Plan, execute, and optimize region-specific integrated campaigns across digital and physical channels
• Localize messaging based on regional buyer behavior, industry focus, regulations (e.g., GDPR), and cultural nuances
• Lead execution of field events, executive roundtables, partner events, webinars, and industry conferences
• Ensure consistent brand positioning while allowing flexibility for regional relevance

5. Stakeholder & Vendor Management

• Serve as the primary liaison between Regional Sales, Product Marketing, Corporate Marketing, Marketing Ops, and Leadership
• Influence cross-functional stakeholders to secure alignment, prioritization, and resources
• Build, manage, and scale a network of global and regional vendors (event partners, agencies, media, digital vendors)
• Own vendor performance, budgets, contracts, and ROI accountability

6. Measurement, Reporting & Optimization

• Track and report on campaign performance, pipeline contribution, influenced revenue, and ROI by region
• Partner with Marketing Operations to ensure accurate data, dashboards, and insights
• Use data-driven insights to optimize channel mix, campaign design, and budget allocation

Qualifications & Experience

• 10–12 years of experience in B2B field marketing, demand generation, or regional marketing
• Proven experience targeting mid-to-large enterprises, preferably in IT services, digital transformation, AI, analytics, or BPO
• Strong understanding of European markets; exposure to Middle East and India is highly desirable
• Hands-on experience executing regional campaigns across digital, events and ABM
• Proficiency with MarTech platforms such as HubSpot, Salesforce, ABM and intent platforms
• Demonstrated ability to work across multiple time zones and complex stakeholder environments
• Strong analytical mindset with experience linking marketing activity to pipeline and revenue outcomes

Key Skills & Competencies

• Strategic thinking with strong execution capability
• Deep sales alignment and commercial mindset
• Stakeholder influence and cross-functional leadership
• Vendor and budget management
• Data-driven decision-making and ROI focus
• Excellent communication and presentation skills