About the company
Treebo Hospitality Ventures (THV) is a hotel group operating with a mission of democratising
the joy of travel. We focus on the affordable segments of the market economy to
mid-market to cater to the next 100 million travellers who will experience the joy of travel
over the next 10 years. We offer these guests a high-quality experience at an affordable price
point, with a portfolio of 800+ hotels across 120+ cities.
We operate through multiple brands catering to different sub-segments:
Itsy (10001500)
Treebo and Treebo Premium (15003000)
Medalio, our newly launched affordable luxury brand (30006000 per night)
We are also the master franchisee of Accor Hotels in India for their Ibis and Mercure brands,
which cater to larger mid-market properties.
We are the most loved hotel chain in the affordable segment, with an average rating of 7.8/10
across independent review platforms and we are just getting started
Role Overview
We are looking for a commercially driven F&B leader to own end-to-end food & beverage
revenue and profitability across our hotel portfolio. This role will be responsible for pricing,
product mix, digital growth, go-to-market strategy, and performance management across all
F&B revenue streams.
The role goes beyond in-house restaurants and covers dine-in, online ordering & delivery
platforms, banquets & MICE, outdoor catering, promotions, and local activations. The individual
will play a key role in shaping what we sell, where we sell, how we price, and how we scale F&B
profitably.This is a hands-on role for someone who thinks like an operator, understands P&Ls deeply, and uses data, customer insights, and experimentation to drive growth.
Key Responsibilities
Commercial & Pricing Ownership
- Own overall F&B revenue and contribution margins across all channels
- Define pricing strategy for menus, combos, packages, and services considering food cost,
- demand patterns, competition, and guest segments
- Drive margin optimization through pricing, portion control, menu engineering, and bundle
- design
- Work closely with procurement, finance, and operations to control food costs and improve unit
- economics
- Design differentiated pricing strategies for dine-in, room service, corporate clients, long-stay
- guests, online delivery, banquets, and catering
Digital Growth & Demand Generation
- Own performance and growth on online ordering and delivery platforms (aggregators and direct
- channels)
- Drive visibility and conversion through Google My Business optimization, ratings & reviews,
- menu visibility, and local SEO
- Partner with marketing teams on performance marketing, promotions, offers, and campaigns to
- drive F&B demand
- Plan and execute local activations, on-ground promotions, and partnerships to increase footfall
- and local relevance
Revenue Streams Expansion
- Drive growth across multiple F&B revenue streams including:In-house restaurants and dine-in
- Online ordering and delivery
- Banquets & MICE
- Outdoor catering and bulk orders
- Corporate and long-stay meal programs
- Identify opportunities to launch new offerings, formats, or packages based on guest needs and
- hotel demand patterns
Sales & Go-to-Market Strategy
- Identify and prioritize target customer segments (business travelers, families, corporate clients,
- long-stay guests, local customers, etc.)
- Define channel-wise and day-part strategies (breakfast, lunch, dinner, events)
- Work closely with sales teams to enable banquet, corporate, and group F&B revenue
- Translate strategy into clear playbooks for hotel teams to execute consistently
- Performance Tracking & Insights
- Track and analyze key metrics such as F&B revenue, channel-wise performance, item-level
- margins, and promotion ROI
- Use data, guest feedback, and market insights to continuously refine menus, pricing, and offers
- Build dashboards and reports to support leadership decision-making and rapid course correction
Cross-Functional Collaboration
- Work closely with chefs, operations, procurement, finance, sales, and marketing teams
- Ensure alignment between commercial strategy and on-ground execution across hotelsAct as the single point of ownership for F&B commercial outcomes
What What we are looking for
- 410 years of experience in F&B commercial strategy, revenue management, pricing, category
- management, or growth roles
- Experience across restaurants, hotel chains, QSR, food-tech, or food retail environments
- Strong exposure to menu pricing, bundle design, promotions, and margin management
- Hands-on experience working with digital channels such as online ordering platforms,
- aggregators, or performance-led promotions
- Strong commercial mindset with comfort around numbers, data, and P&L ownership
