Executive- SEO

Our Story :

Established in 2012, Bewakoof.com is a brainchild of two stubborn IITians who followed their hearts and chose to become entrepreneurs. They looked at fashion differently, and believed that fashion can be consumed with lots of fun. Bewakoof.com has always been a for-the-people brand, understanding consumers sense of fashion and delivering the best.

We offer creative products delivered through delightful experiences, relatable and entertaining content, ensuring quality and affordability.

Key Responsibilities:

● Implement SEO strategies and tactics in line with the business objectives

• Manage technical and content SEO streams
• Deliver data-driven insights and recommendations based on search data
• Collaborate with peers from other digital channels to define data-led campaigns
• Audit websites and landscapes, and provide recommendations for improving SEO performance
• Identify new opportunities for improving organic search rankings, traffic, and conversions
• Analyze the performance in organic search and derive relevant actions
• Work with SEO Manager to improve workflow within the team and across brand teams
• Research new ideas, trends, and technologies within the SEO space

Must Haves:

● 1-3 years of agency SEO experience or experience of driving SEO of own website

Key Competencies:

• Ability to use Search Trends, Demographic and User Behaviour data in an owned-first strategy and effectively manage projects
• Strong understanding of measuring the impact of owned media strategies and identifying organic search opportunities
• Experience in line managing/mentoring SEO/Owned Media specialists
• Proficiency in SEO, web analytics, and search research tools, as well as Microsoft Office programs, particularly Excel and PowerPoint