Executive/Senior Influencer Marketing

Executive/Senior Influencer Marketing

This role at MOSAIC Wellness is for an Executive/Senior Influencer Marketing professional responsible for designing and implementing comprehensive influencer marketing strategies. You will drive brand reach and relevance by identifying growth opportunities, sourcing and managing relationships with key creators, and executing creative, results-driven campaigns from inception to delivery.

Key Responsibilities

• Influencer Strategy Development: Design and implement comprehensive influencer marketing strategies aligned with business goals. Identify growth opportunities within influencer marketing to expand brand reach and relevance.
• Influencer Sourcing and Relationship Management: Identify, evaluate, and onboard influencers and content creators that align with the brand's values and target audience. Foster long-term relationships with influencers to establish loyalty and advocacy for the brand.
• Campaign Planning and Execution: Lead the conceptualization and execution of creative, results-driven influencer campaigns. Collaborate with internal teams to ensure cohesive execution of campaigns across channels.
• Contract and Deliverable Oversight: Negotiate contracts with influencers, ensuring clear communication of deliverables, timelines, and expectations. Ensure influencer content adheres to brand guidelines and meets agreed-upon standards.
• Performance Tracking and Analysis: Monitor campaign performance metrics (reach, engagement, conversions) and optimize campaigns based on insights. Prepare detailed reports and presentations to showcase ROI and key learnings from influencer partnerships.
• Industry Trend Monitoring: Stay ahead of industry trends, platform updates, and competitor strategies to identify new opportunities. Test and implement innovative influencer marketing techniques.

Qualifications

• A minimum of 2-3 years of experience in influencer marketing, with a proven track record of delivering high-impact campaigns.
• Strong relationship-building and communication skills to foster influencer partnerships.
• A creative mindset coupled with analytical skills to craft and evaluate campaign strategies.
• Experience in D2C/health and wellness is a plus point.