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Digital Marketing On Site
Job Summary
We are seeking a results-driven Performance Marketing Executive to manage and optimize paid media campaigns across platforms like Google Ads, LinkedIn Ads, Meta, and other B2B channels.
Job Description
We are seeking a results-driven Performance Marketing Executive to manage and
optimize paid media campaigns across platforms like Google Ads, LinkedIn Ads, Meta, and
other B2B channels. The ideal candidate will have experience in performance marketing
for B2B sectors such as pharma, life sciences, biotech, healthcare, or technology.
Key Responsibilities
- Plan, execute, and optimize B2B paid media campaigns across platforms (Google
Ads, LinkedIn Ads, Meta, etc.)
- Conduct keyword research and audience targeting to improve campaign relevance
and performance
- Create and manage campaigns for lead generation, retargeting, and brand
awareness
- Monitor daily performance metrics (CPC, CTR, CPL, ROAS) and provide actionable
insights
- Perform A/B testing on ad copies, creatives, and landing pages to maximize
conversions
- Assist in setting up and managing conversion tracking and attribution using tools
like Google Tag Manager and Google Analytics
- Assist in preparing monthly reports and communicating performance to internal
teams and stakeholders
- Stay updated with industry trends, algorithm changes, and platform innovations
How we work with AI
Target Edge has built proprietary AI systems specifically for the craft of B2B performance
marketing, keyword and audience research, ad copy generation, creative briefing, bid
logic, and reporting analysis. You will be trained on them. We expect:
- A worldview that AI is a partner, not a threat. AI amplifies capable marketers; it
does not replace them. If you believe that, this role will be one of the most
leveraged of your career. If you don't, this is not the right place for you.
- Use across the full campaign cycle. AI as a research partner during planning, a
drafting partner for ad copy and creative briefs, an optimization partner inside the
platforms, and an analysis partner during reporting, not just a tool bolted onto the
end.
- Critical judgment. Knowing when AI output sharpens a campaign and when it hurts
it, and editing with intent until the work meets our standard and the client's funnel
reality.
- Openness to build. You do not need an established AI workflow to apply. You need
the disposition to build one with us.
Requirements
- 2-3 years of hands-on experience managing B2B paid ad campaigns
- Strong knowledge of Google Ads, LinkedIn Campaign Manager, and analytics
platforms
- Experience with lead generation funnels and CRM tools (e.g., HubSpot, Salesforce)
- Solid understanding of B2B buyer journeys and persona targeting
- Proficiency in Excel/Sheets for campaign reporting and analysis
- Analytical mindset with a test-and-learn approach
