Job Location: Sector 48,Gurgaon
Job Type: Full-Time (5 Days, Work from Office)
Experience Required: Minimum 2+ Years
Job Overview
We are looking for a Performance Marketing Executive with 2+ years of hands-on experience in managing paid digital campaigns across different channels. The ideal candidate should have strong analytical skills, a data-driven mindset, and a deep understanding of digital media platforms like Google Ads, Meta Ads & other performance marketing channels. You will be responsible for optimizing campaign performance, driving quality leads, and improving ROI across all performance channels.
Key Responsibilities:
- Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and other digital performance platforms to achieve business KPIs.
- Monitor campaign performance metrics (CPL, CTR, CVR, CAC) and ensure budget efficiency.
- Manage and optimize audience targeting, ad creatives, copy, and landing pages to improve quality scores and conversions.
- Collaborate with creative, tech, and product teams to identify winning results.
- Track and report campaign performance through tools like Google Analytics, Data Studio, and CRM dashboards.
- Identify and explore new paid channels, tools, and automation opportunities to scale performance.
- Ensure alignment of marketing campaigns with overall brand and business goals.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 2+ years of experience in performance marketing
- Hands-on experience with Google Ads, Meta Ads Manager, & other performance channels.
- Strong analytical skills with proficiency in Google Analytics, Excel, and campaign reporting tools.
- Understanding of lead generation, attribution models, and CRM integration.
- Ability to handle large-scale campaigns with multiple stakeholders.
- Excellent communication skills and a collaborative mindset.
