We are seeking a highly skilled and strategic Senior Performance Marketing Executive to lead our performance media initiatives. This role requires a deep understanding of digital marketing, data analytics, and media buying to drive measurable results for our clients. The ideal candidate will have a proven track record in developing and executing performance-driven media strategies across various digital platforms.
On any given day you might
- Strategy Development: Design and implement comprehensive performance media strategies that align with client objectives, ensuring maximum ROI.
- Campaign Management: Oversee the planning, execution, and optimization of digital media campaigns across platforms such as Google Ads, Facebook, Instagram, programmatic, and other emerging channels.
- Data Analysis: Analyze campaign performance data to identify trends, insights, and opportunities for optimization. Prepare regular performance reports and present findings to clients and internal stakeholders.
- Team Leadership: Mentor and lead a team of media planners and analysts, fostering a culture of collaboration, continuous improvement, and professional development.
- Client Relationship Management: Build and maintain strong relationships with clients, serving as a trusted advisor on performance media strategies and best practices.
- Budget Management: Manage and allocate media budgets effectively to maximize performance and achieve client KPIs.
- Industry Trends: Stay up-to-date with the latest industry trends, technologies, and best practices in performance media and digital marketing.
- Cross-Functional Collaboration: Work closely with creative, analytics, and account management teams to ensure cohesive campaign execution and delivery of client goals.
The ideal person
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
- 3+ years of experience in digital media, with a focus on performance marketing.
- Strong understanding of digital marketing channels, analytics tools, and performance metrics.
- Proven experience in managing large media budgets and delivering measurable results.
- Excellent analytical skills with a data-driven mindset and proficiency in data visualization tools.
- Strong leadership and team management skills, with the ability to motivate and develop talent.
- Exceptional communication and presentation skills, with the ability to convey complex information to clients and stakeholders.
- Knowledge of SEO, PPC, display advertising, social media marketing, and other digital marketing strategies.
Skills: meta-analysis,digital,performance marketing,google,meta
