To build and foster client relationships by taking charge of the client s media requirements from formulating strategies and plans to final implementation.
Provide media plans across mediums post media brief mining and other data analysis.
Provide insights led solutions for brand problems through Provocative Planning and other media tools. Generate ideas for brands and lay down communication approach to achieve innovations across mediums.
Focus on the quality of output/consistent performance/professional code of conduct/sense of ownership/honesty and integrity.
The Candidate:
Understanding of integrated Online and Offline media planning, campaign management and data analysis.
Experience with Media Research Tools (Comscore, GWI, BARC)
Experience of working on Google and Facebook platforms.
Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns
Minimum 1 -2 Years work, preferably within media planning and digital marketing
Strong business, marketing consumer understanding
Keeping abreast of current industry communication / media thinking
Analytical skills - both qualitative and quantitative
Strong knowledge and understanding of media tools and techniques / processes
Understanding of all media channels (includes digital) and disciplines and the ability to develop simple and actionable ideas into strategies that matter
