Job Description

Campaign Strategy & Planning

Develop comprehensive media strategies tailored to e-commerce objectives.
Allocate and forecast media budgets to maximize returns.
Optimize media mix across channels (e.g., search, social, display) to ensure efficiency and impact.

Campaign Execution & Management

Lead ad campaign launches, ensuring smooth execution across platforms.
Oversee ad account management, ensuring compliance and best practices.
Conduct creative testing and iteration to improve ad performance continuously.

Optimization & Performance Analysis

Optimize campaigns in real-time to meet performance benchmarks (CPC, ROAS, CPA).
Leverage audience segmentation and retargeting strategies to drive conversions.

Data Reporting & Insights

Prepare detailed performance reports and analytics for internal and external stakeholders.
Use data-driven insights to inform and refine media strategies.

Requirements

Proven experience in media buying, specifically within the e-commerce sector.
Strong understanding of various digital platforms, including Google Ads, Meta, and programmatic channels.
Expertise in budget allocation, campaign optimization, and performance analysis.
Ability to work with cross-functional teams and adapt to a fast-paced environment.
Business Model: Drop shipping (Ecommerce) Industry: Ecommerce

Benefits

Flexible working hours
Variable/Incentive Component in addition to Fixed Package
5 - Days working culture
Health Insurance Benefits
Tenure Recognition and Awards
Leave Benefits as per Milestones
Performance Linked Growth Opportunities
Out of Term Appraisals

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Senior Executive -Media Buyer (Ecomm)