Executive - E Commerce Growth & Analytics

Executive - E Commerce Growth & Analytics

Experience:23 years

Reporting:E Commerce

Working closely with:Tech Team / Agency partners (as applicable)

Role intent

Own theperformance visibility: funnel health, conversions, partner/source tracking, and website health signals: so the E Commerce team knows what is working, what is breaking, and what needs action.

Key responsibilities

Publish a weekly performance view: traffic, funnel movement (claim/view/buy), conversion rates, and trends

Own event and funnel tracking readiness (coordinate with Tech/agency to keep reporting accurate)

Monitor website health signals: sudden drop-offs, broken steps/pages, error spikes, speed issues, uptime indicators

Identify funnel leakage points and recommend actions (journey fixes, landing tweaks, content improvements)

Maintain partner/source tracking discipline (UTMs, landing page performance) and validate contribution by source

Review SEO/SEM readiness signals and highlight must-fix items before scaling spends

Keep insights action-led: what happened, why it happened, what to do next

What success looks like

Reliable reporting with clear definitions and consistent numbers

Faster detection of issues impacting conversions and faster escalation closure

Conversion improvements driven by insights and fixes

Clear visibility on partner/source performance and quality

Skills and profile fit

Comfortable with web analytics tools (GA4 or equivalent) and funnel thinking

Strong problem spotting and structured reporting discipline

Able to work with Tech/agency while owning the outcomes internally

Commercial mindset: focuses on conversion, journey health, and business impact