Job Title: Executive Brand Marketing
Department: Brand Marketing
Job Type: Full-Time (Work from Office)
Location: Bangalore
Experience: 13 Years
Role Overview
The Executive Brand Marketing will be responsible for independently planning and executing brand and social media initiatives to strengthen brand presence, drive engagement, and support business goals. This role requires hands-on execution with strong ownership, analytical thinking, and cross-functional collaboration.
Roles & Responsibilities
Brand & Social Media Strategy
- Plan and execute social media strategies aligned with brand positioning and marketing objectives
- Identify target audiences and tailor messaging across platforms
- Track industry trends and competitor activity to optimise brand communication
Content & Campaign Execution
- Own end-to-end content execution including copy, briefs, calendars, and coordination with design/creative teams
- Execute brand campaigns, product launches, influencer collaborations, and seasonal initiatives
- Ensure consistency of brand tone, messaging, and visual identity across platforms
Performance Analysis & Reporting
- Monitor key metrics such as reach, engagement, traffic, and conversions
- Analyse campaign performance and derive actionable insights
- Share learnings and recommendations to improve future campaigns
Collaboration & Ownership
- Work closely with design, performance marketing, product, and e-commerce teams
- Take accountability for timelines, execution quality, and outcomes
- Drive initiatives independently with minimal supervision
Skills & Experience
Must Have:
- 13 years of experience in brand marketing, social media, or content marketing
- Strong understanding of social media platforms, trends, and algorithms
- Excellent written communication and storytelling skills
- Experience planning and executing brand or social media campaigns
Good To Have
- Experience with e-commerce or D2C brands
- Exposure to influencer marketing and product launches
- Ability to balance brand storytelling with performance goals
What We're Looking For
- Strong ownership mindset
- Creative yet data-driven thinking
- Ability to execute independently in a fast-paced environment
- Clear understanding of brand building beyond trends and posting
