Job Title: Executive / Sr. Executive – ATL & BTL Marketing
Location: Noida
About us:
Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.
Job Summary
We are looking for an experienced and proactive professional to support the execution of Above-the-Line (ATL) and Below-the-Line (BTL) marketing initiatives. The ideal candidate will play a key role in coordinating campaigns, managing vendors, supporting on-ground activations, and ensuring smooth execution of marketing activities across locations.
Key Responsibilities
- Execute and support ATL and BTL marketing campaigns as per brand and business objectives.
- Coordinate with vendors, agencies, and internal stakeholders for timely campaign execution.
- Provide operational support for marketing camps, activations, promotions, and events.
- Work closely with cross-functional teams to ensure seamless planning and execution.
- Conduct regular ground visits to monitor campaign implementation, branding visibility, and activity performance.
- Support logistics, material deployment, and on-site coordination for promotional activities.
- Track execution quality and provide feedback/reporting on campaign effectiveness.
- Ensure adherence to timelines, budgets, and brand guidelines.
Skills & Requirements.
- Proven experience in ATL and BTL marketing execution.
- Experience in vendor management, on-ground activations, and campaign coordination.
- Strong coordination, communication, and execution skills.
- Willingness to travel within and outside the city as required.
- Must own a motorcycle for local travel and field visits.
- Ability to work in a fast-paced, execution-driven environment.
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field.
- 2–5 years of relevant experience (adjust based on Executive/Sr. Executive level).
- Experience in field marketing, events, or activation-led campaigns will be an advantage.
