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Executive - ASO (App Store Optimization)

1 Finance
Mumbai
1-3 Years
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  • Posted 26 days ago
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Job Description

  • Develop and implement effective strategies for ASO to increase app visibility and ranking on app stores (Apple App Store, Google Play Store, etc.)
  • Conduct thorough keyword research to identify and utilize relevant, high-traffic search terms for app listings
  • Collaborate with designers and developers to optimize app screenshots, videos, and promotional graphics to enhance conversion rates
  • Write and manage compelling app descriptions, titles, and subtitles that align with ASO best practices
  • Perform A/B testing on app store listings, including icons, screenshots, and text elements, to maximize performance and improve user acquisition
  • Monitor and analyze key performance indicators (KPIs) such as download rates, keyword ranking, user ratings, and conversion metrics
  • Stay updated with the latest trends and changes in app store algorithms and ASO best practices to ensure continual optimization
  • Work closely with marketing, product, and analytics teams to ensure cohesive app launch strategies and post-launch optimizations
  • Proficiency in keyword research and app performance analysisExcellent written and verbal communication skillsAbility to work collaboratively in a fast-paced environment and manage multiple projects simultaneously
  • Basic understanding of SEO and how it relates to ASO
  • Experience in mobile marketing or user acquisition

More Info

Job Type:
Permanent Job
Industry:
Banking
Function:
Advertising/Entertainment/Media
Employment Type:
Full time
Open to candidates from:
Indian

About Company

1 Finance

1 Finance Private Limited is a reimagined personal finance institution that offers qualified, unbiased, and hyper-personalised advisory on ones personal finances including but not limited to assets, liabilities, income, expenses, and insurance.

Job ID: 117054709

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Last Updated: 10-03-2026 08:30:24 AM
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