Required Qualifications & Experience
- 4-7 years of hands-on social media management experience, preferably in aconsumer-facing brand or digital agency.
- Proven track record ofdelivering organic growthand engagement through strategic and tactical efforts.
- Deep knowledge ofsocial platform algorithms, content types, audience behavior, and best practices.
- Strong command ofanalytics tools, and ability to draw actionable insights from data.
- Prior experience inleading a social media team; able to balance team oversight with personal execution.
Key Competencies
- Strategic mindset with a creative flair
- Excellent copywriting and communication skills
- Analytical and insights-oriented
- Highly collaborative with cross-functional agility
- Fast learner and adaptive to digital evolution
- Outcome-focused and self-motivated
Bonus Points For
- Experience working on large-scale campaigns or real-time trend jacking
- Prior experience in brand building from ground-up via social media
- Familiarity with social listening tools like Brand watch or Meltwater
Strategy & Execution
- Develop and execute aholistic social media strategyaligned with brand objectives, campaign calendars, and target audience behavior.
- Translate broader marketing goals intoplatform-specific plansacross Instagram, LinkedIn, YouTube, X (Twitter), Facebook, and emerging channels like Threads or Pinterest.
- Collaborate with the content and design teams tocreate monthly/weekly content calendars, ensuring alignment with marketing campaigns and brand tone.
Content & Community Management
- Guide the ideation and creation ofcompelling, platform-native content(static, video, interactive).
- Ensurereal-time engagementwith audiences and community management that s responsive and consistent.
- Monitor conversations, brand mentions, and trends to identifymoment marketingopportunities.
Analytics & Performance Tracking
- Own thereporting and performance analysisof all social media platforms using native tools and third-party analytics platforms (e.g., Meta Insights, Semrush, Google Analytics).
- Set clearKPIs for organic growth, engagement, reach, and conversions, and continuously optimize efforts based on data.
- Create weekly/monthly dashboards and share insights with leadership and cross-functional teams.
Platform Expertise & Innovation
- Stay updated withalgorithm changes, new platform features, and emerging formats; experiment with innovative approaches to maximize visibility and engagement.
- Propose new tools or technologies that can enhance performance, scheduling, or listening.
Team Leadership & Collaboration
- Lead and mentor a team of social media executives, and interns.
- Facilitate internal reviews, training, and performance check-ins to ensure ahigh-performance culture.
- Collaborate with Brand, PR, Performance Marketing, and Creative to ensurecross-channel synergy.
