About Keka
Keka HR is India's fastest-growing HR Tech platform, trusted by 8,500+ businesses to streamline payroll, attendance, performance, and people operations. We are on a mission to make HR simple, powerful, and human — and we're scaling fast.
Role Objective
Execute high-impact B2B events that deliver qualified pipeline, strong audience quality, and premium brand experience. This is not a coordination role. You will be measured on event → pipeline → revenue impact.
Key Responsibilities
1. Own Event Execution (End-to-End)
- Execute B2B events: roundtables, CXO dinners, conferences, webinars, owned IPs
- Own everything on-ground: vendors, production, branding, run-of-show
- Ensure zero-drop execution and high-quality attendee experience
2. Drive Registrations & Attendance
- Own registration and attendance targets, not just execution
- Drive promotions across email, LinkedIn, partners, and communities
- Push for right audience mix (MM / Enterprise), not just volume
3. Drive Event-Led Pipeline
- Drive event-led pipeline generation with clear SAL/MQL/SQL targets
- Ensure clean lead capture, qualification readiness, and CRM hygiene
- Work closely with SDR/Sales to ensure fast and effective follow-ups
- Track funnel: registrations → attendance → SALs → SQLs → pipeline
4. Own Speaker & Stakeholder Experience
- Manage CXOs, customers, and internal stakeholders with confidence
- Ensure speakers are prepped, aligned, and deliver strong sessions
- Run tight timelines, rehearsals, and event flow
5. Maximize On-Ground Engagement
- Execute networking formats, curated interactions, and gamification
- Ensure attendees engage, not just attend
6. Measure What Matters
- Track and report: attendance %, SALs, SQLs, pipeline, cost per lead
- Run post-event reviews with clear insights and improvement actions
What We're Looking For
- 3–5 years in B2B events / field marketing (SaaS preferred)
- Proven ownership of events with measurable pipeline impact
- Strong understanding of lead lifecycle (MQL → SAL → SQL)
- Ability to manage multiple high-stakes events under tight timelines
- High attention to detail with strong problem-solving on-ground
- Confident working with senior stakeholders (CXOs, customers)
Success Metrics
- Event-driven pipeline (SALs, SQLs, revenue contribution)
- Audience quality (MM / Enterprise mix)
- Attendance % and engagement levels
- Cost per lead and overall event ROI
- Execution quality and stakeholder feedback
