Primary Objectives
- Responsible for creating and delivering sales plan in coordination with client/guest experience bring the sales plan to life!
Event Sales Strategy
- Develops, prioritizes, and implements strategic sales plans, including customer promotion programs, press events, trade show activities, and sales meetings
- Pre-, day-of, and post-event sales and delivery team coordination, training, and accountability
- Ensure pitches line up with content being presented
Specific Job Responsibilities
- Compiles opportunity reports on attendees and proposes sales plans
- Prepare pitch and sales timelines and ensure adherence confirming each team member is aware of their duties and delivering their pieces of the plan
- Vendor sourcing and negotiation when needed
- Help orchestrate client experience vision with Event Leads for optimal sales environment this includes but is not limited to everything from gifting, floorplan and table layouts, venue details, meal selections, booth layouts, specific booth plans, name tag look, booth drivers, meeting schedules, etc.
- Ensures all materials that must arrive for the event are INPUT into the internal Event Sheet IN A TIMELY FASHION including gifts, printed materials, order forms, props, booth materials, office supplies, etc.
- Signs off on the set-up of event, stage, materials, booths, etc.
- Arranges pre-conference meetings and/or phone calls as needed with sales team, event leads, product owners, etc.
- Gives input on audio visual requirements
- Gives input on outside production requirements like photographers, videographers, etc.
- Responsible for scheduling and supervision of event personnel internal or temporary outside labor, training and educating staff on proper event procedures and ensure staff is adequately prepared for the event
- Manages all frontstage staff to deliver event day of experience
- Assists in theme, demo, and exhibit space layout development for trade show/booths
- Communicates relevant and time-sensitive issues to directors, managers, producers, and coordinators working within the organization any key stakeholders
- Produces timely reporting
- Processes event expenses using proper accounting procedures
- Researches and presents speaker options for events then negotiate, contract, and coordinate chosen speakers
- Reviews all vendor contracts, speaker contracts, and all pricing assist in effectively negotiating and when needed, secure in-kind donations
- Manages revenue and profitability associated with events and the venue
- Coordinates with the team on the registration process of attendees for the event
- Determines appropriate responses to problems and emergencies
- Provides project/event status updates
- Post-event Analyzes the event's success and prepares reports
- Performs other related duties as assigned by management
- Work with Event Communication Manager to develop stick campaign for registered attendees
- Maintain and exceed sales targets and monthly goals as defined by company goals
- Track all data from events and use historical data to make projections for future events
- Keep pretty event calendar up to date and ensure team has access to calendar at all times
- Work with marketing and tech teams to ensure online event websites and member site are regularly updated and managed including photos, descriptions, and promotions
- Performs other related duties as assigned by management
