Entrepreneur in Residence

KRAs for EIR - Category Building at Nootie

1. Category Identification & Strategy

Research and validate 3-5 high-potential product categories within 60 days

Develop business cases with market sizing, competitive analysis, and revenue projections

Define positioning and differentiation for each category aligned with Nootie's science-backed approach

2. Product Development & Launch

Lead pilot product development for 2-3 priority categories per quarter

Collaborate with vets and R&D to ensure science-backed formulations

Execute MVP launches and achieve 70%+ customer satisfaction in pilot phase

3. Go-to-Market Execution

Build omnichannel distribution strategy (D2C, quick commerce, retail, pet specialty)

Create category-specific marketing and educational content

Onboard 3+ channel partners per new category within first quarter

4. Performance & Optimization

Track category KPIs (revenue, margins, CAC, repeat rate, NPS)

Achieve category profitability within 6-9 months of launch

Present monthly performance reviews and insights to leadership

5. Innovation Pipeline

Maintain 12-month forward pipeline of new category opportunities

Identify strategic partnerships and emerging trends in pet care

Document playbooks and frameworks for scalable category launches

Key Deliverables: Market research reports, business cases, pilot launches, category playbooks, monthly performance dashboards

****Must be a pet parent****