English Content Writer

About Us:

- We are India's leading political consulting organisation, dedicated to providing high-quality professional support for political campaigns. We strongly believe that the nation will best benefit from an enlightened political leadership in the form of Prime Minister Narendra Modi and are proud to have previously contributed in a similar capacity in the momentous election campaigns of 2014, 2019 and 2024, as well as various state elections.

- Our work includes envisioning and executing innovative electioneering campaigns, facilitating the capacity building of grassroots cadre, and shaping governance. We add professional aspects to the strengths of the scores of grassroots workers supporting the Prime Minister and ensure optimal electoral results, not as an end in itself, but to add to the Prime Minister's vision for a developed India. Our work leverages on-ground activities, data analytics, research, and new-age media as force multipliers for the Prime Minister's messages and actions.

- We comprise a diverse group of dedicated individuals-including former management consultants, lawyers, engineers, political theorists, public policy professionals, and experts from other varied sectors, all hailing from premier institutes and corporates-with the unified objective of meaningfully contributing to the nation's polity.

Responsibilities:

Write politically sharp and narrative-based content across Instagram posts, Reels scripts, captions, carousel content, and blogs

Create scroll-stopping Instagram posts, Reels scripts, captions, and carousel content

Collaborate with designers and video editors for visually appealing content

Research trends, hashtags, and viral formats to maximize reach

Optimize content for engagement and virality using dashboards & analytics (Meta Insights, etc.) Use Google Sheets, Docs, and PowerPoint for planning and presenting ideas

Incorporate SEO, AI tools, and creative storytelling

Requirements:

25 years in content writing, social media, or journalism

Strong storytelling, tone adaptation, and audience engagement skills

Deep understanding of Instagram trends, viral formats & short-form content

Dashboard & analytics knowledge for performance tracking

Ability to meet tight deadlines in a fast-paced environment

Bonus:

Political or public affairs writing experience

Knowledge of Hindi or other regional languages

Note- This is a contractual role till April,2027.