Job Title: Email & Retention Marketing Executive
Location: Sector 19, Udyog Vihar Gurgaon
Job Type: Full-Time, On-Site
Experience: 1-3 Year
Industry: D2C / Healthcare / Wellness / Consumer Health
Role Overview:
We are seeking a proactive and creative Email & Retention Marketing Executive to manage and grow our customer lifecycle programs. You will play a key role in driving repeat purchases, reducing churn, and increasing customer lifetime value through effective email, SMS, and retention marketing strategies.
Key Responsibilities:
- Plan, create, and execute email marketing campaigns.
- Own the customer retention journey from onboarding to re-engagement and win-back
- Develop and manage automated email flows (welcome, cart recovery, post-purchase, feedback, etc.)
- Coordinate SMS and WhatsApp marketing initiatives in sync with email efforts
- Analyze performance metrics (open rates, CTR, CVR, unsubscribe rates, etc.) and optimize accordingly
- Collaborate with content, design, and product teams to ensure brand consistency and messaging
- Segment audiences and personalize communications based on user behavior and data insights
- Support loyalty, referral, and subscription programs to improve customer retention
- Conduct A/B testing for subject lines, content, CTAs, and timing
Required Skills & Qualifications:
- Minimum 1 year of hands-on experience in email and retention marketing (preferably in D2C or healthcare/wellness)
- Familiarity with email marketing tools like Klaviyo, Mailchimp, MoEngage, or similar platforms
- Strong understanding of customer segmentation, lifecycle marketing, and CRM strategies.
- Experience with tools like Google Analytics, Shopify (or other D2C platforms) is a plus
- Excellent communication skills and attention to detail
- Data-driven mindset with a passion for improving customer experience
Nice to Have:
- Experience in the healthcare, wellness, or personal care industry
- Exposure to performance marketing and cross-channel retention campaigns.
What We Offer:
- A collaborative and fast-paced work environment
- Opportunity to work with a growing D2C health brand
- Growth opportunities and learning across digital and performance marketing
- Competitive salary and benefits
To Apply:
Please send your resume to [Confidential Information] or at 7428829747.
