Email Marketing Specialist

Job Description Email Marketing Executive
Company: Vicdigit Technologies Pvt. Ltd.
Location:Lucknow (Hybrid Work Mode)
Experience Required:Minimum 6 Months
Employment Type: Full-timeAbout the Company
Vicdigit Technologies Pvt. Ltd. is a fast-growing IT & Digital Marketing company that provides services across web development, SEO, branding, and digital marketing. We work with both Indian and international clients, helping them achieve high-growth results through strategic digital solutions.Job Summary
We are seeking a motivated Email Marketing Executive with hands-on experience in Email Outreach and LinkedIn Marketing for International B2B Lead Generation. The candidate will be responsible for planning, executing, and analyzing outreach campaigns to identify potential clients globally.Key Responsibilities

• Plan and execute email marketing campaigns to generate international B2B leads.
• Manage LinkedIn outreach campaigns, including connection strategies, personalized messaging & automation tools.
• Identify and research target audiences and build segmented email lists.
• Create and optimize outreach email sequences and templates to improve open & conversion rates.
• Maintain and update CRM / lead database for tracking and follow-ups.
• Monitor campaign metrics (Open rate, CTR, Responses, Conversion, Bounce rate, etc.).
• Coordinate with Sales & Business Development teams to ensure lead quality.
• Track campaign results and create weekly performance reports.
• Follow best practices for compliance and avoid spam issues.
  

Required Skills & Qualifications

• 
  Minimum 6 months experience in Email Marketing / Lead Generation / LinkedIn Marketing
• .Experience in international B2B lead generation is mandatory
• .Practical knowledge of tools like Mailchimp, Apollo, Lemlist, SendGrid, HubSpot, or similar
• .Hands-on experience with LinkedIn Sales Navigator / LinkedIn Automation Tools
• .Good written communication skills and analytical thinking
• .Ability to work independently and manage multiple campaigns

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Preferred Skill

• s
  Experience working with US, UK, Canada, Australia, or UAE market
• s.Knowledge of CRM tools (Zoho, HubSpot, Salesforce, etc.
• ).Understanding of digital marketing and sales funnel

s.

What We Off

• er
  Competitive salary + performance incentiv
• es.Hybrid work flexibili
• ty.Opportunity to work with international clients and expand global exposu
• re.Learning & career growth suppo
• rt.Friendly and collaborative work cultu

re.

How to Apply
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