About the Role:
Are you a passionate and detail-oriented Email Campaign Specialist with a strong command of Salesforce Marketing Cloud (SFMC) We're looking for a proactive individual to join our dynamic team in Gurugram. In this role, you'll be the primary point of contact for our clients, translating their marketing objectives into impactful email campaigns and ensuring seamless execution from strategy to delivery. If you thrive in a fast-paced environment, possess excellent analytical skills, and are dedicated to delivering high-quality results, we want to hear from you!
What You'll Do:
- Campaign Execution: Lead the end-to-end execution of email campaigns within Salesforce Marketing Cloud (SFMC), ensuring deliverables adhere to industry best practices and brand compliance.
- Cross-functional Collaboration: Coordinate with cross-functional teams (e.g., creative, data, analytics) to ensure smooth project execution and campaign success.
- Performance Analysis & Reporting: Prepare, analyze, and present detailed reports on email campaign performance, providing actionable insights to clients and management.
- Platform Expertise: Develop deep knowledge of SFMC functionalities, specific processes, tools, and systems to optimize campaign performance.
- Process Improvement: Recommend and implement measures to improve work processes and methods, ensuring the highest quality email marketing output.
- Strategic Alignment: Comprehend complex business problems and articulate solutions that are completely aligned with business strategy and easy for clients to understand.
What You'll Need:
- Experience: 3+ years of relevant experience in email marketing and campaign management, with a strong focus on channel deployment.
- SFMC Expertise: Proven working experience with Salesforce Marketing Cloud (SFMC) is a must.
- Marketing Automation: Experience with other Marketing Automation platforms (e.g., Adobe Experience Manager, Marketo) is a plus.
- Data & Analytics: Proficient in reporting and analyzing campaign performance with excellent analytical skills and a data-driven approach.
Education:
- Graduate/Postgraduate in a relevant field.
