Email Marketing Specialist
We are looking for Email Marketing Specialists who can generate leads and demand for our products. They should know how to build & manage databases, plan and create an email schedule and calendar, craft email content & design and generate leads and demand.
The person needs to be hands-on with the entire process and also would be required to drive and manage the process
Responsibilities:
- Own, Create & Drive the entire strategy for email outreach, lead nurture, and lead generation.
- Develop and implement an email outreach & nurture plan, content & calendar for existing leads (leads, customers, and ex-customers) acquired through our website and various channels.
- Craft and execute (content, design and calendar) an outreach and lead generation strategy for new contacts
- Build and cultivate contact Database: Use online tools to build new databases to which messages can be sent.
- Design and deploy emails: Responsible for creating the email plan and calendar, creating the email content work with design team for design and HTML for the emailer and deploy the same to the required database (or data-segment)
- Build and maintain a multi-geo, multi-industry email calendar, creating engaging content that fosters strong contact engagement.
- Manage all contacts within the CRM, ensuring adherence to best practices and data hygiene.
- Proficiency in CRM tools (Salesforce, Hubspot) is a must, with the ability to maintain and optimize data within the platform.
- Possess strong analytical skills, responsible for tracking and reporting on various email marketing KPIs and overall campaign performance.
- Lead and mentor a team of marketing professionals (if applicable).
- Embrace growth hacking principles to leverage email marketing for lead generation and maximize campaign impact.
- Know and Understand Email Marketing Setup (Technically) - Domain setup, DKIM setup, Email warmup, spam protection, domain protection etc
Qualifications:
- 3+ years of experience in email marketing and outreach campaigns.
- Must know HTML as editing email templates is a requirement
- Strong understanding of the technicalities involved in email marketing framework setup, like Domain DNS records (SPF, DKIM markers etc), Email Warmup, Email limits, Spam and Bounce thresholds
- Strong understanding of email marketing best practices and compliance regulations (e.g., CAN-SPAM)..
- Proficiency in CRM tools (Salesforce or Hubspot) is essential.
- Strong analytical skills with the ability to track, analyze, and report on email marketing data.
- Excellent communication, collaboration, and interpersonal skills.
Benefits we offer
- You will be working with a Product (B2B SaaS) Company
- Open and flat organizational culture
- ESOPs (Employee Stock Ownership Plan): 10% of the entire company is reserved for employees
- Gratuity benefits
- Annual profit-sharing bonus: 10% of yearly profits distributed among employees
- Comprehensive family health insurance coverage
- No approval required for leaves of up to 2 days
- Forever remote option
- Flexible working hours
