We are looking for a motivated Digital Marketing Specialist with a strong focus on email marketing to design, execute, and optimize impactful email campaigns. The ideal candidate will have a mix of technical, analytical, and creative skills to grow subscriber engagement and deliver measurable results.
Responsibilities:
- Manage and execute end-to-end email marketing campaigns, from planning to optimization.
- Build campaigns from scratch and ensure compliance with GDPR, CASL, and best practices.
- Grow, segment, and analyse large email marketing databases.
- Monitor campaign performance using Google Analytics, SQL, A/B testing, and CMS tools.
- Apply HTML/CSS for template customization and improvements.
- Collaborate on creative design and campaign visuals to drive engagement.
Skillset Requirements:
- Proven experience managing email marketing programs and campaigns.
- Hands-on with marketing automation platforms.
- Strong data analytics skills to determine important data and recommend improvements.
- Knowledge of SEO/SEM for broader digital alignment.
- Excellent written communication skills for compelling content creation.
- Strong project management skills with high attention to detail.
- Proficiency in creative design with tools like Canva or other design platforms to enhance campaign visuals.
