Email Marketing Specialist

Role Name: Email Marketing Specialist (2–4 Years)

At Kapture CX, we are looking for an Email Marketing Specialist in our Marketing team.

Who are we

Kapture CX is a leading SaaS platform that helps enterprises automate and elevate customer experience through intelligent, AI-powered solutions. We partner with enterprises across industries to bring scalable automation and insight-driven efficiencies to their CX operations. Over a thousand clients across 18 countries use Kapture's products to enhance customer experience, including Unilever, Reliance, Coca-Cola, Bigbasket, Meesho, Airtel Payments Bank, and Cathay Pacific.

Kapture CX is headquartered in Bangalore, with offices in Mumbai and Delhi/NCR in India, and global offices in the USA, UAE, Singapore, Philippines, and Indonesia.

What is this role all about

As an Email Marketing Specialist, you will own end-to-end execution of email campaigns for a B2B SaaS product. From segmentation and deliverability to optimisation and pipeline impact, you'll ensure email remains a high-performing growth and engagement channel.

Sounds interesting

Here's a more detailed description of what you will do in this role:

• You will plan, build, and launch email campaigns including newsletters, outbound sequences, nurture flows, and re-engagement journeys
• You will manage audience segmentation, tagging, lead status updates, suppression lists, and data hygiene
• You will own deliverability best practices such as domain warm-up, sender reputation, spam checks, and bounce/complaint monitoring
• You will track and optimise campaign performance across open rates, CTRs, replies, conversions, and pipeline impact
• You will run A/B tests on subject lines, email copy, and CTAs to continuously improve results

This is a Bengaluru-based role. We work five days a week from the office, as we believe in-person collaboration drives better execution and outcomes.

What does success look like in this role

You consistently deliver well-performing email campaigns, maintain strong deliverability, and demonstrate clear impact on engagement, leads, and pipeline within the first few months.

What would make you a good fit for this role

Here are the basic requirements:

• You have 2–4 years of hands-on email marketing experience (B2B SaaS preferred)
• You have a strong sense for concise, conversion-focused email copy
• You understand segmentation, personalisation tokens, and campaign workflows
• You can interpret email metrics and optimise campaigns based on outcomes

What are the most critical skills for this role

• You have strong execution skills with high attention to detail and ownership
• You understand deliverability fundamentals such as warm-up, bounce handling, and sender reputation
• You are comfortable working with email and outreach tools
• You are analytical and data-driven in your optimisation approach

You will have an advantage if you:

• Have experience using tools like Mailchimp, Apollo, Smartlead, or Debounce
• Have worked on outbound or lifecycle email programs for SaaS products
• Can clearly connect email performance to lead and pipeline impact
• Have experience scaling email programs in fast-paced growth teams

Why should you be interested

• Here's what you will gain from this role:
• Ownership of a critical growth channel in a B2B SaaS business
• Direct impact on engagement, leads, and revenue
• Opportunity to work closely with growth, sales, and product teams
• Exposure to scalable, data-driven marketing systems

Does this sound like you

Click the Apply button to let us know!