Email Marketing Specialist

Company Description

EYDIT is a growing organization focused on delivering effective digital solutions that help clients reach and engage their target audiences. The company emphasizes data-driven decision-making and innovative marketing strategies to support sustainable business growth. Team members collaborate remotely, using modern tools and practices to stay connected and productive. EYDIT values continuous learning, experimentation, and practical problem-solving. The work environment encourages autonomy, accountability, and a strong focus on measurable results.

Role Description The Email Marketing Specialist role is a full-time remote position responsible for planning, executing, and optimizing email marketing campaigns. Day-to-day tasks include building and segmenting email lists, creating and scheduling campaigns, and managing automated workflows. The specialist will monitor performance metrics, run A/B tests, and apply insights to improve open rates, click-through rates, and conversions. This role collaborates closely with marketing and sales teams to align email content with broader lead generation and customer engagement goals. The Email Marketing Specialist is expected to maintain best practices in deliverability, compliance, and branding while consistently refining email strategies.

Qualifications

• Marketing Analytics skills to track performance, interpret data, and report on campaign effectiveness
• Strong Communication abilities to create clear, engaging email content and collaborate with cross-functional teams
• Lead Generation experience to design email campaigns that nurture prospects and support sales pipelines
• Hands-on expertise with Marketing Automation tools to build workflows, triggers, and lifecycle campaigns
• Proficiency with Email Marketing Software to manage lists, templates, testing, and deliverability
• Knowledge of A/B testing, segmentation, and personalization techniques
• Understanding of email compliance and privacy standards (e.g., CAN-SPAM, GDPR considerations)
• Ability to work independently in a remote environment and manage multiple campaigns simultaneously
• Previous experience in digital marketing or a related field; a bachelor's degree in marketing, communications, or a related discipline is preferred