About UsAt Target River, our mission is simple: Target River exists to delight its clients. We are a full-service marketing agency that delivers results-driven advertising and communications strategies across digital, traditional, and emerging media platforms. We're looking for a strategic and detail-oriented Email Marketing Specialist to create, optimize, and manage email campaigns that drive engagement, conversions, and client success.
Key Results Areas (KRAs) & What Winning Looks Like1. Email Campaign Strategy & Execution- Develop and execute email marketing campaigns that align with client goals, from lead nurturing to customer retention.
- Manage email lists, segmentation, automation workflows, and campaign scheduling for maximum impact.
- Winning means: Emails are delivered on time, generate strong open and click-through rates, and effectively support client objectives.
2. Performance Optimization & A/B Testing- Conduct A/B testing on subject lines, content, CTAs, and send times to maximize engagement.
- Continuously refine email strategies based on performance data and industry best practices.
- Winning means: Campaigns achieve consistent improvement in key metrics like open rates, CTR, and conversion rates.
3. Reporting, Compliance, & Internal Communication in a Virtual Work Environment- Track and analyze email marketing performance using platform analytics and reporting tools.
- Ensure compliance with email marketing regulations (CAN-SPAM, GDPR) and maintain clean, engaged subscriber lists.
- Work closely with copywriters, designers, and strategists to align email content with broader marketing initiatives.
- Winning means: Reports are clear and actionable, lists remain healthy, and internal collaboration is seamless in a virtual setting.
Skills Needed to Win in This Role- Email Marketing Expertise: Proven experience managing email campaigns in platforms like Constant Contact, Mailchimp, Brevo, HubSpot, ActiveCampaign, or similar tools.
- Audience Segmentation & Automation: Strong understanding of customer journey mapping and automated workflows.
- Copywriting & Content Strategy: Ability to craft compelling subject lines, email copy, and CTAs that drive engagement.
- Compliance Knowledge: Understanding of email marketing regulations and best practices for deliverability.
- Collaboration & Communication: Ability to work effectively in a virtual team environment, coordinating with copywriters, designers, and strategists.
- Attention to Detail & Deadline-Oriented: Ability to manage multiple campaigns while ensuring quality and accuracy.
- Bilingual in English
- Comfortable with work schedule of 4am MT to 1pm MT Monday through Friday
- Comfortable with salary range of 80000 to 110000 INR per month, in hand
Our Company Culture- At Target River, we move fast, think big, and never settle for average. We collaborate, innovate, and execute at the highest level to delight our clients. We value accountability, creativity, and results, and we believe in working hard while having fun along the way. As a fully virtual team, we emphasize clear communication, proactive collaboration, and a commitment to excellence. If you thrive in a fast-paced, data-driven, and results-oriented environment, you'll fit right in.
