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Qualifications:
Minimum 2 years of experience in email marketing and HTML development
Prior experience in the hospitality, hotel furniture, or B2B space preferred
Bonus: Understanding of U.S. hospitality market and buyer behavior
Strong communication, analytical, and project management skills
Responsibilities:
Plan and execute end-to-end email marketing campaigns including content planning, automation, and performance tracking
Create and customize responsive HTML email templates and landing pages
Design visuals using Canva and Photoshop to enhance campaign appeal
Segment audience lists and develops personalized content strategies to boost engagement
Optimize email open rates through A/B testing of subject lines, CTAs, and design elements
Collaborate with content, sales, and product teams to align campaigns with business goals
Maintain and clean email databases, ensure deliverability, and track key performance metrics
Stay updated with US B2B market trends in hospitality and suggest improvements accordingly
Required Skills & Tools:
Strong proficiency in HTML and basic WordPress development
Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact)
Knowledge of SEO, CRM tools, and email automation workflows
Understanding of email compliance (CAN-SPAM, GDPR) and best practices
Creative eye with design skills in Canva, Photoshop
Strong grasp of B2B marketing strategies
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Date Posted: 21/06/2025
Job ID: 119423627