Description
We are seeking a seasoned Email Marketing Specialist to join our team in promoting our fintech and medtech website. The ideal candidate will be responsible for designing and executing effective email marketing campaigns to drive engagement and conversions.
Responsibilities
- Develop and execute email marketing campaigns to promote our fintech and medtech website.
- Segment email lists based on user behavior and preferences for targeted messaging.
- Analyze campaign performance metrics and optimize strategies for better engagement and conversion rates.
- Collaborate with the content team to create compelling email content that resonates with our audience.
- Manage and maintain email marketing database to ensure data accuracy and compliance with regulations.
- Conduct A/B testing to evaluate the effectiveness of different email formats and messaging.
- Stay updated with the latest trends and best practices in email marketing and fintech/medtech industries.
Skills and Qualifications
- Proven experience in email marketing, preferably in the fintech or medtech sectors.
- Strong understanding of email marketing tools and platforms (e.g., Mailchimp, HubSpot, etc.).
- Excellent writing and communication skills with an eye for detail.
- Ability to analyze data and derive actionable insights from metrics and reports.
- Familiarity with HTML/CSS for email design is a plus.
- Knowledge of GDPR and other email marketing regulations in India.
- Creative thinking with a customer-centric approach to marketing.
