Responsibilities include but are not limited to;
- Email Coding & Development:Code responsive email templates based on design files provided by the creative team or direction from marketing managers. Ensure emails are optimized for various devices and email clients.
- Quality Assurance & Troubleshooting:Perform QA on HTML email files using tools such as Litmus, EmailOnAcid, or other similar inbox rendering tools. Troubleshoot and resolve any rendering or deliverability issues that arise during testing.
- Link Tracking:Generate and implement tracking codes for all links within email campaigns to ensure accurate performance tracking and reporting.
- Collaboration with Marketing:Work closely with marketing leads to define the scope for new projects, identifying opportunities for optimization and growth within the email marketing strategy.
- Industry Best Practices Compliance:Ensure that all email campaigns deployed across multiple internal systems adhere to industry best practices regarding design, accessibility, deliverability, and user engagement.
- Campaign Deployment:Oversee the deployment of email campaigns, ensuring timely execution while maintaining the integrity and quality of the final output.
Requirements
- Experience:Minimum of 4+ years of hands-on experience with Salesforce Marketing Cloud (SFMC)., Klaviyo, Braze, Attentive or any other ESP.
- Technical Expertise:Proficiency in HTML, CSS, SQL, and email scripting languages such as Ampscript or Jinja. Strong experience with hand-coding HTML and CSS, particularly for responsive email design.
- Email Marketing Experience:3 to 5 years of experience in the email marketing field, with a focus on email production, preferably using large enterprise email platforms.
- Project Management:Proven ability to manage multiple projects and collaborate with internal stakeholders and partners. Strong client-service skills with an ability to manage expectations and deadlines.
- Industry Knowledge:Solid understanding of email technologies, best practices, and current trends. Ability to troubleshoot and optimize campaigns for performance and deliverability.
- Organizational Skills:Excellent organizational skills with the ability to prioritize tasks and manage multiple campaigns and deadlines with minimal oversight.
