We are seeking a data-driven and results-oriented Amazon Ads Specialist to manage and optimize our advertising campaigns on Amazon. The ideal candidate will have hands-on experience with Amazon Advertising Console (formerly AMS), DSP, and a proven track record of improving ROAS, increasing visibility, and driving sales through paid media on Amazon.
Key Responsibilities:
- Plan, execute, and optimize PPC campaigns across Amazon (Sponsored Products, Sponsored Brands, Sponsored Display, and DSP).
- Conduct thorough keyword research, competitor analysis, and A/B testing to improve campaign performance.
- Manage and monitor advertising budgets, bids, and pacing to ensure optimal ROI and ACOS targets.
- Analyze campaign performance data and generate weekly/monthly performance reports.
- Collaborate with product, content, and sales teams to align ad strategy with business goals.
- Stay updated with Amazon's evolving ad features, beta opportunities, and algorithm updates.
- Implement Amazon attribution and tracking tools to assess ad impact beyond Amazon.
- Suggest and execute listing optimizations (titles, bullets, backend keywords, images) to support ad success.
Requirements:
- 24+ years of hands-on experience managing Amazon advertising campaigns.
- Strong understanding of Amazon Seller Central, Vendor Central, and Advertising Console.
- Proficiency with Excel/Google Sheets, Amazon reports, and third-party tools (e.g., Helium 10, Pacvue, Perpetua, Jungle Scout).
- Experience with Amazon DSP and display retargeting strategies is a strong plus.
- Analytical mindset with strong attention to detail and data interpretation skills.
- Excellent communication and project management skills.
- Amazon Certification (Sponsored Ads/DSP) preferred.
Preferred Qualifications:
- Experience in managing ads for brands in [industry category, e.g., beauty, electronics, home goods].
- Background in eCommerce, digital marketing, or media buying.
- Familiarity with marketplaces beyond Amazon (Flipkart, Noon, Walmart, etc.) is a bonus.
Write to us with your resume at [Confidential Information]
