Company Description
Berina Professional is a renowned brand based in Thailand, known for manufacturing, marketing, and selling a professional range of hair care products. Established in 1955, Berina has become one of the most promising brands in Asia. With a focus on premium hair care cosmetics and professional hair styling gadgets, Berina boasts a world-class Research and Development facility dedicated to product innovation and quality.
Role Description
Complete knowledge of product listings,
Optimizing keywords and content for better visibility,
Monitoring inventory, discounts, and promotions. tools and software. analytical skills,
Excellent communication and problem-solving skills
- Create, upload, and manage product listings across marketplaces (Amazon, Flipkart, Myntra, Nykaa, etc.) and D2C platforms.
- Ensure accuracy of product titles, descriptions, bullet points, specifications, pricing, and variations (size, color, pack, etc.).
- Maintain compliance with platform-specific listing guidelines and policies.
- Regularly audit listings to identify errors, suppression, or content gaps and resolve them promptly.
- Plan, create, and manage A+ content to improve product storytelling and conversion rates.
- Coordinate with graphic designers and content writers for banners, infographics, and lifestyle images.
- Ensure A+ modules are aligned with brand guidelines, keywords, and customer pain points.
- Upload, test, and optimize A+ content as per marketplace standards.
- Conduct keyword research for product titles, bullet points, backend search terms, and A+ content.
- Optimize content to improve organic visibility, ranking, and discoverability.
- Track keyword performance and update listings based on trends and analytics.
4. New Product Launches
- Manage end-to-end catalog setup for new product launches.
- Ensure timely creation of listings, A+ content, and media assets before go-live.
- Conduct post-launch audits to ensure accuracy and performance readiness.
5. Continuous Optimization
- Analyze customer reviews, Q&A, and competitor listings to improve content quality.
- Perform A/B testing (where applicable) on titles, images, and A+ modules.
- Implement best practices to improve conversion rates and reduce returns.
Required Skills & Competencies
- Strong understanding of eCommerce marketplaces and catalog systems
- Knowledge of A+ Content / EBC creation
- SEO & keyword research skills
- Attention to detail and data accuracy
- Basic understanding of analytics tools (Amazon Brand Analytics, Seller Central, etc.)
- Coordination and project management skills
- Proficiency in MS Excel / Google Sheets
