Ecommerce Marketing Manager

About Green Aura

Green Aura is building a premium, transparent, herbal supplement brand with a strong focus on quality, education-led marketing, and sustainable long-term customer value. We operate across D2C (website) and marketplaces (Amazon), with a sharp focus on performance, retention, and brand trust.

Role Summary

We are looking for a highly accountableEcommerce Marketing Managerto own and drive revenue growth across Green Aura'sShopify/D2C,Amazon, and paid media channels. This is aresults-first role. We are flexible about where you work (hybrid remote/onsite), but we are strict about outcomes, discipline, and execution quality.

Key Responsibilities

1) Revenue & Growth Ownership

• OwnD2C revenue targetsand channel-level growth plans.
• Build monthly/weekly action plans to improvetraffic, conversion rate, AOV, repeat rate, and CAC:LTV.
• Drive consistent improvement through structured experimentation and disciplined execution.

2) Performance Marketing (Meta/Google/Amazon Ads)

• Plan and manage paid media budgets acrossMeta, Google, Amazon Ads(in-house or with agency).
• Build testing frameworks forhooks, creatives, landing pages, audiences, and offers.
• Monitor daily performance; take corrective actions to improveROAS, MER, CAC, CVR.
  

3) Shopify & Website Conversion (CRO)

• Optimize store journeys: product pages, bundles, checkout, upsells, and post-purchase flows.
• Collaborate with design/content to create high-converting landing pages and product storytelling.
• Own implementation of tools/apps (reviews, bundles, tracking, heatmaps, popups, etc.).
  

4) Retention & CRM (Email/WhatsApp/SMS)

• Own retention engine:welcome series, abandoned checkout, post-purchase, replenishment, winback.
• Driverepeat purchasesthrough segmentation, lifecycle campaigns, and smart offers.
• Work with customer support to improve FAQ content, objections handling, and reductions in RTO/cancellations (where applicable).
  

5) Amazon Growth

• Coordinate Amazon listing optimization:A+ content, creatives, keywords, pricing, promotions.
• Manage Amazon advertising structure and improve organic rank through disciplined execution.
  

6) Creative & Content System

• Build a creative pipeline with consistent output: UGC, founder-led, educational and product-led creatives.
• Develop briefs, creative testing plans, and performance reviews (weekly creative scorecards).
• Ensure claims/disclaimers remain compliant for supplements/nutraceutical category.
  

7) Analytics, Tracking & Reporting

• Ensure clean tracking: pixels/events, GA4, attribution logic, and consistent reporting.
• Publish weekly performance reports with insights, actions, and owners.
• Maintain dashboards for channel KPIs and unit economics.
  

Success Metrics (How You Will Be Evaluated)

• D2C revenue growth and contribution margin improvement
• CAC, ROAS/MER, CVR, AOV, and Repeat Purchase Rate
• Creative testing velocity and win-rate
• Funnel health: session-to-purchase conversion, checkout completion, refund/return/RTO reduction (as relevant)
• Operational excellence: reporting cadence, follow-through, speed of execution
  

Required Skills & Experience

• 37 years experience inD2C ecommerce growth / performance marketing(supplements/FMCG preferred).
• Hands-on experience withMeta AdsandShopifyecosystem; strong CRO understanding.
• Strong analytical ability: comfortable with dashboards, cohorts, unit economics, and attribution trade-offs.
• Strong ownership mindset: can plan, execute, review, and iterate without constant supervision.
• Ability to coordinate with agencies, designers, editors, influencers, and developers.
  

Preferred

• Experience innutraceuticals/supplementsmarketing and compliance awareness.
• Amazon Ads + listing optimization experience.
• Experience with Klaviyo (or equivalent), WhatsApp automation, and lifecycle segmentation.
• Basic creative direction skills (UGC briefs, hook frameworks, offer positioning).
  

Working Style & Culture Fit

• Hybrid flexibility is offered, butcommitment to results is non-negotiable.
• We value speed with quality, structured thinking, and honest reporting.
• You should enjoy ownership, experimentation, and performance accountability.
  

Compensation

Competitive salary + performance-linked incentives (based on experience and capability).

How to Apply

Send:

1. Your resume
2. A short note on2 brands you scaled and what you improved(metrics if possible)
3. A sample weekly growth report or dashboard (optional but preferred)