Ecommerce Marketing Manager

Designation: Ecommerce Performance Marketing

Location- Ahmedabad

Experience – 2-4 Years

Industry: Personal Care Product Manufacturing

Job Description:

This is a growth role with Amazon Marketing Services as the main lever in focus. This role is a combination of strategy and execution, and your responsibilities will include monitoring and managing our Amazon Account ads and other channels ads.

•Hands-on campaign management and execution. Monitor daily and weekly trends, ACOS, TACOS, and spend.

•Manage the end-to-end process of digital advertising campaigns across Amazon, Flipkart, and Myntra, from strategic planning and budget allocation to campaign execution, optimization and performance analysis to maximize ROI

•Closely track organic rank and product wise share of voice. Correlate, predict and track organic rank & revenue upliftment in sync with PPC marketing.

•Collaborate with the overall growth team to share insights, develop tests, ensure PPC is aligned with topline and bottom-line goals, brainstorm ideas for growth, etc.

•Drive new ideas and processes to improve the performance of campaigns across Ecommerce, including account structure, bidding, ad copy, and keyword development

•Develop and maintain a professional knowledge of new or emerging trending tools within the Amazon and online shopping space

•Analyse ASIN-wise performance in terms of sales, CTR, CVR, page views etc. Gather actionable insights and help perform root cause analysis for any fluctuations in revenue and overall marketing performance

•Proficiency in managing moderate to large scale PPC accounts

•Daily Monitoring and optimizing of Campaigns, Reporting & Analytics.

•Weekly/Monthly internal review & reporting.

•Experience in Beauty and Personal Care industry and Amazon Marketing Service/Flipkart Ads certification will be a Plus.

Important Skills: Communication, Excel, PPT, AMS (Amazon Marketing Services) PPC Campaigns, Helium 10, Keyword.io, Amazon PI