Ecommerce Manager

Job Title: E-commerce & Performance Marketing Manager

Company: Carpediem Healthcare Pvt. Ltd.

Industry: Nutraceuticals & Wellness

Location: Noida

Employment Type: Full-time

About the Role

Carpediem Healthcare is looking for an experienced E-commerce & Performance Marketing Manager to lead and grow our online business across India and international markets.

The ideal candidate should have proven experience working with a nutraceutical, healthcare, wellness, or supplement brand, with strong knowledge of e-commerce operations, marketplace management, Shopify, performance marketing, and customer acquisition.

Key Responsibilities

• Develop and execute the complete e-commerce growth strategy for domestic and international markets.
• Manage the company's D2C website, including Shopify operations, product listings, pricing, offers, inventory coordination, checkout performance, and conversion-rate optimization.
• Manage online marketplaces such as Amazon India, Amazon Global, Flipkart, and other relevant domestic and international platforms.
• Plan, launch, manage, and optimize paid campaigns across Meta Ads and Google Ads.
• Monitor ROAS, CAC, CTR, CPC, CPM, conversion rate, AOV, repeat purchases, and overall campaign profitability.
• Create campaign strategies for product launches, retargeting, customer acquisition, and remarketing.
• Coordinate with creative, content, product, logistics, and customer-support teams.
• Plan promotional calendars, offers, bundles, subscriptions, and marketplace campaigns.
• Conduct competitor research, market analysis, pricing comparison, and customer-behaviour analysis.
• Manage product feeds, Merchant Center, pixels, conversion APIs, analytics, and campaign tracking.
• Identify opportunities for international expansion and manage cross-border e-commerce operations.
• Ensure that product content and advertisements comply with applicable nutraceutical, marketplace, and advertising guidelines.
• Prepare weekly and monthly reports covering sales, advertising performance, profitability, inventory, and growth opportunities.
• Take complete ownership of online revenue growth and marketplace performance.

Required Experience and Skills

• Minimum 4–7 years of relevant experience in e-commerce and performance marketing.
• Previous experience with a nutraceutical, dietary supplement, healthcare, wellness, or FMCG brand is strongly preferred.
• Demonstrated experience managing both domestic and international e-commerce markets.
• Strong working knowledge of Shopify, Amazon Seller Central, Flipkart Seller Hub, and cross-border marketplaces.
• Hands-on expertise in Meta Ads Manager, Google Ads, Google Merchant Center, GA4, and conversion tracking.
• Strong understanding of marketplace SEO, keyword research, A+ Content, listing optimization, and account health.
• Ability to manage advertising budgets and scale campaigns profitably.
• Good understanding of funnels, landing pages, customer retention, email marketing, and WhatsApp marketing.
• Strong analytical, communication, leadership, and problem-solving skills.
• Ability to work independently, manage multiple channels, and take complete ownership of results.

Preferred Qualifications

• Bachelor's or Master's degree in Marketing, Business, E-commerce, or a related field.
• Experience launching or scaling a nutraceutical brand in India and international markets.
• Knowledge of FSSAI-related communication restrictions and international supplement advertising requirements.
• Experience managing marketplaces in regions such as the USA, UK, UAE, Australia, Central Asia, or Southeast Asia will be an advantage.

What We Are Looking For

We need a result-oriented professional who understands that e-commerce management goes beyond running advertisements. The selected candidate should be capable of managing the complete online business—from marketplace operations and website conversion to customer acquisition, retention, analytics, and profitable revenue growth.

Compensation

Competitive salary based on experience, expertise, and proven performance.

Interested candidates may share their CV along with details of the brands, marketplaces, advertising budgets, and revenue growth they have previously managed.