Ecommerce Manager (D2C Growth & Operations)Role OverviewWe are looking for an Ecommerce Manager to own and scale our online sales across website and marketplaces. This role sits at the intersection of marketing, operations, and product — responsible for driving revenue, improving conversion rates, and ensuring a seamless customer journey end-to-end.
Key Responsibilities1. Revenue & Growth- Own daily, weekly, and monthly revenue targets
- Optimize conversion rate (CVR), AOV, and repeat purchase rate
- Plan and execute campaigns, offers, and product launches
- Work closely with performance marketing team to improve ROAS
2. Website Management - Manage website merchandising (product placement, collections, landing pages)
- Improve UX/UI to drive higher conversions
- Optimize product pages (copy, images, pricing, bundles)
- Coordinate with developers for feature updates and fixes
3. Funnel Optimization- Analyze full funnel: traffic → add to cart → checkout → purchase
- Reduce drop-offs across checkout flow
- Run A/B tests on pricing, offers, and creatives
- Improve COD vs prepaid mix
4. Marketplace Management - Manage Amazon, Flipkart, etc.
- Optimize listings, keywords, and pricing
- Plan marketplace promotions and inventory
5. CRM & Retention- Drive repeat purchases via WhatsApp, email, and SMS
- Set up automated flows (abandoned cart, post-purchase, reactivation)
- Work with CRM tools (e.g., WebEngage, Gupshup)
6. Inventory & Operations- Coordinate with supply chain to ensure stock availability
- Plan inventory based on demand forecasts
- Reduce stockouts and overstocking
- Work with logistics partners to improve delivery and reduce RTO
7. Data & Analytics- Track and report key metrics:
- Conversion rate
- CAC vs LTV
- AOV
- RTO %
- Repeat rate
- Use tools like Google Analytics, Shopify, internal dashboards
- Turn data into actionable insights
Key Requirements- 2–5+ years in Ecommerce / D2C roles
- Experience managing a brand doing ₹1Cr+/month (preferred)
- Strong understanding of performance marketing & funnels
- Hands-on with Shopify / WooCommerce / custom platforms
- Data-driven mindset with strong analytical skills
- Experience with CRM and retention tools
- Ability to move fast in a high-growth startup environment
Bonus Skills- Experience in health, wellness, or pharma D2C
- Knowledge of COD optimization & RTO reduction
- Experience scaling brands from 0 → 10Cr+/month
- Basic understanding of creatives and ad performance
