eCommerce General Manager

Klaussner Furniture has been a trusted name in the furniture industry for over 60 years, offering a range of high-quality, customizable home furnishings. Known for its craftsmanship and durable products, Klaussner provides an array of options, including upholstery, case goods, and mattresses. The company is committed to innovation and delivering exceptional products to meet diverse customer needs. Klaussner continues to set itself apart as a leader in the furniture industry, combining style and functionality in every piece. Our furniture products are expanding rapidly in eCommerce space and we are also building newer lines to cater to market needs and changing customer preferences. Our curated collection features high-quality, stylish, and functional pieces designed to elevate living spaces. With a customer-first philosophy and a commitment to exceptional service, we're rapidly growingand we want you to grow with us.

We are not looking for another performance-marketing specialist. We already have a paid media team. What we need is a business operator someone who can sit at the centre of our eCommerce operation, connect every function, hold people accountable, and make our store better every single day.

This person must be able to ask tough questions, spot what is not working before it becomes a problem, make smart decisions with incomplete information, and build a team of people who are better than them in their respective domains. We want someone who is always learning about our customers, our industry, technology, and the world and who brings those lessons back to improve what we do. Person should have hands on working knowledge of Shopify. Entrepreneurial background is a plus (success of failure doesn't matter).

If your instinct is to open a spreadsheet before opening an ad manager, this role may be for you.

1. eCommerce Site & Customer Experience

Own the quality of every customer touchpoint on our Shopify store product pages, navigation, search, collection structure, checkout flow, and overall UX.

Maintain an obsessively high bar for product content: imagery, copy, metadata, pricing accuracy, and structured data.

Identify friction points in the customer journey and drive fixes whether that means briefing a developer, adjusting an app configuration, or rewriting a product description yourself.

Audit site experience regularly and benchmark against best-in-class furniture retailers.

2. Analytics & Conversion Intelligence

Generate, interpret, and act on data from Shopify Analytics, Google Analytics, and Google Search Console without needing someone to pull reports for you.

Track and understand the full funnel: traffic sources, upper-funnel awareness metrics, mid-funnel engagement, lower-funnel conversion, and post-purchase retention.

Identify where customers are dropping off and form a clear hypothesis then test it.

Build a weekly/monthly reporting rhythm that gives leadership meaningful signal, not just vanity metrics.

3. SEO Programme Oversight (Oversight, Not Execution)

Review SEO performance, audit content gaps, and guide the SEO team toward meaningful organic growth you do not need to write every meta description, but you must know whether the strategy is working and why.

Ask hard questions: Why did traffic drop Which categories are underperforming Where are we losing to competitors in search

Ensure product and content teams understand SEO requirements and build them into standard workflows.

4. Paid Media Partnership (Oversight, Not Execution)

Hold our paid media team accountable to ROAS, CPA, and contribution margin targets not just click volume.

Understand campaign structure well enough to sense-check strategy, flag inefficiencies, and make the call when something is not performing.

Ensure paid traffic lands on the right pages with the right experience connecting ad strategy to on-site execution.

5. Brand Management & Merchandising (Ownership with graphics team available to support)

Protect and strengthen the look, feel, voice, and values of each brand in our portfolio.

Collaborate with the design team to ensure all visual assets banners, product images, email templates are on-brand and commercially sharp.

Plan and execute seasonal merchandising calendars: promotions, collection launches, homepage priorities, and email campaigns.

Think like a merchant: what should we be selling, to whom, at what price, and why will they believe us

6. Team Leadership & Accountability

Lead and coordinate cross-functional teams: product uploads, graphic design, SEO, customer service, and external agency partners.

Set clear KPIs and deadlines. Follow up. Hold people accountable kindly but firmly.

Hire well. Know when you need help, find the right person for the job, and make them successful.

Create a culture where problems are surfaced early, not hidden, and where continuous improvement is the default.

7. Physical Store Sales Support

Support the growth of our physical retail presence by ensuring that the online experience reinforces and drives in-store traffic.

Coordinate online promotions, local SEO signals, and brand messaging to support store-level sales goals.

Bridge the gap between our digital marketing and in-store customer experience.

We will teach tools. We cannot teach judgment. We are looking for someone with:

Intellectual curiosity you read, you test, you ask why, you follow threads

Commercial instinct you understand that every decision connects back to revenue and margin

Operational discipline you close the loop, you document, you follow up

Honest self-awareness you know what you do not know, and you find the people who do

A learner's mindset AI, new retail technology, shifting consumer behaviour: you are watching it all

Strong communication clear in writing, direct in conversation, confident in presenting data to leadership

Required:

36 years in eCommerce operations, digital merchandising, or a closely related general management role

Must have Hands-on experience with Shopify admin, apps, collections, metafields, bulk operations

Demonstrable ability to read and act on web analytics (Google Analytics, Search Console, Shopify)

Experience managing or closely coordinating with SEO, design, and content teams

Prior team leadership setting goals, managing performance, hiring, building culture

Strongly Preferred:

Experience in furniture, home goods, or lifestyle retail

Familiarity with affiliate marketing platforms

Exposure to physical retail operations or omnichannel strategy

Comfort working asynchronously with a US-based leadership team

Real ownership over a high-performing, growing eCommerce business

Direct access to senior leadership and meaningful decision-making authority

Exposure to a full brand portfolio from heritage rebuilds to new brand launches

Competitive base salary plus goals-driven bonus with significant upside

A culture that rewards learning, initiative, and honest communication