Job Title: eCommerce Ads Specialist
Location: Kirti Nagar,Delhi
Experience: 2–5 years
Type: Full-time
Role Overview
We are looking for an eCommerce professional with hands-on experience in running and scaling advertising campaigns directly on eCommerce platforms. The role focuses on driving visibility, conversions, and revenue through marketplace ad tools while optimizing listings and performance.
Key Responsibilities:
Marketplace Advertising (Core Focus)
- Plan, execute, and optimize ad campaigns on platforms like Amazon (Sponsored Products, Sponsored Brands, Sponsored Display), Flipkart Ads, and other marketplaces
- Manage campaign structure, keyword targeting, bidding strategies, and budgets
- Scale profitable campaigns based on ROAS and ACOS targets
- Continuously test keywords, creatives, and ad formats within marketplace ecosystems
Listing & Conversion Optimization
- Optimize product listings (titles, keywords, images, A+ content) to improve ad performance
- Ensure listings are aligned with search trends and platform algorithms
- Improve conversion rates through pricing, reviews, and content enhancements
Performance Tracking & Analytics
- Monitor metrics such as ACOS, ROAS, CTR, CVR, impressions, and sales attribution
- Analyze campaign and keyword-level data to identify growth opportunities
- Generate weekly/monthly reports with insights and action plans
Catalog & Inventory Coordination
- Work with operations teams to ensure stock availability for advertised products
- Plan promotions and deals in sync with ad campaigns
Competitive & Trend Analysis
- Track competitor activity within marketplaces
- Identify trending products, keywords, and seasonal opportunities
Required Skills & Experience
- Proven experience running ads on marketplaces like Amazon and/or Flipkart
- Strong understanding of marketplace ad metrics (ACOS, TACOS, ROAS)
- Experience with keyword research and bid optimization within eCommerce platforms
- Familiarity with seller/vendor dashboards and tools
- Analytical mindset with strong Excel/data skills
- Coordination with Ad agency
Preferred Qualifications
- Experience managing multi-category catalogs
- Exposure to tools like Helium 10, Jungle Scout, or similar
- Understanding of full-funnel marketplace growth strategies
What We're Looking For
- Someone who understands how ads inside marketplaces drive sales, not just traffic
- A performance-driven mindset focused on revenue and profitability
- Ability to scale winning products using platform-native advertising tools
