E-commerce Performance Marketing Specialist

Company Description

Dot Mappers IT Pvt Ltd, based in Bangalore with its headquarters in Melbourne, Australia, is a digital advertising agency committed to providing integrated digital solutions. We specialize in services such as digital marketing, application development, and comprehensive web designing to help businesses thrive in the dynamic online landscape. Our innovative and client-focused approach has resulted in the success of many international clients. Dot Mappers consistently delivers results that exceed expectations and set new benchmarks. We aim to drive long-lasting success for our customers through creative problem-solving and cutting-edge digital strategies.

Role Description

This is an on-site, full-time position for an E-commerce Performance Marketing Specialist based in Bengaluru. The role involves developing, managing, and optimizing e-commerce marketing campaigns to drive traffic, increase conversions, and enhance overall sales performance. Day-to-day responsibilities include analyzing campaign performance, identifying growth opportunities, monitoring key performance metrics, collaborating with cross-functional teams, and enhancing customer acquisition strategies. Additionally, the specialist will be responsible for maintaining excellent customer relationships and delivering measurable results to clients.

Qualifications

• Solid understanding of Commerce practices and e-commerce platforms
• Strong Analytical Skills to interpret performance metrics and optimize campaigns effectively
• Excellent Communication skills for client interaction and team collaboration
• Customer Service and Sales skills to build and maintain strong client relationships and drive revenue growth
• Proven ability to work in a team-oriented environment
• Experience in performance marketing or similar roles would be advantageous

• Plan, execute, and optimize Google Ads (Search, Shopping, Performance Max) and Meta Ads (Facebook & Instagram)
• Manage and scale e-commerce campaigns with focus on ROAS and profitability
• Independently handle GA4 & Google Tag Manager:
• Event tracking
• Conversion setup
• Debugging & validation
• Optimize product feeds for Google Shopping
• Perform A/B testing on creatives, audiences, and landing pages
• Analyze performance and prepare reports using GA4, Google Ads & Meta Ads Manager
• Manage campaigns specifically for the AU market (audience behavior, time zones, seasonality)
• Coordinate with creative, tech, and e-commerce teams