Selected Intern's Day-to-day Responsibilities Include
- Manage and optimize marketing automation platforms.
- Oversee campaign setup, tracking, and reporting across digital channels.
- Maintain CRM data integrity and ensure proper lead management processes.
- Develop dashboards and performance reports to track KPIs (ROI, conversion rates, pipeline contribution).
- Implement and manage marketing analytics tools (e.g., Google Analytics).
- Support lead scoring, segmentation, and lifecycle management strategies.
- Collaborate with Sales, IT, and Product teams to align systems and processes.
- Optimize workflows to improve marketing efficiency and effectiveness.
- Ensure compliance with data privacy regulations
- Evaluate and recommend new marketing technologies.
About Company: Health Total by Anjali Mukerjee is one of the leading names in the wellness industry. We are spread across India with our 60 health centers in the most prominent cities of the country, driven by 500+ employees.