E-commerce Merchandiser — BulBul Fashions
Location: Ahmedabad, Gujarat (On-site) Type: Full-time Brand: BulBul — Mass-Premium Indian Ethnic Wear
About BulBul
BulBul is a mass-premium Indian ethnic wear brand with 10+ years of in-house manufacturing expertise. We design and produce salwar suits, kurta sets, co-ord sets, and fusion wear — selling across Myntra, Nykaa Fashion, AJIO, Amazon India, and our own D2C website (bulbulfashions.com). We're scaling aggressively across marketplaces, D2C, and offline retail.
The Role
We're looking for an E-commerce Merchandiser who owns the entire product listing lifecycle — from catalog creation to conversion optimization — across all our marketplace and D2C channels. This is not a upload and forget role. You'll be directly responsible for how our products show up, get discovered, and convert.
Roles & Responsibilities
Catalog & Listing Management
- Create, publish, and maintain product listings across Myntra, Nykaa Fashion, AJIO, Amazon India, and bulbulfashions.com (Shopify)
- Write compelling, keyword-rich product titles, descriptions, and attribute tags — no copy-paste templates
- Ensure 100% accuracy in pricing, size charts, inventory sync, and product categorization across all channels
- Coordinate with the photography/creative team to ensure listing images meet each platform's specs and quality standards
Marketplace Operations
- Manage day-to-day seller panel operations: inventory uploads, order processing flags, return/exchange coordination with ops team
- Track and fix listing errors, suppressed SKUs, and content quality flags across platforms
- Stay on top of each marketplace's policies, algorithm changes, and catalog requirements
Search & Discovery Optimization
- Optimize listings for marketplace search (SEO within Myntra, AJIO, Amazon, Nykaa) — keywords, backend search terms, category mapping
- Monitor search ranking for key styles and categories; identify and act on drops
- Manage and optimize Myntra PLA (Product Listing Ads) and Amazon Sponsored Ads — budget allocation, keyword targeting, bid management, ROAS tracking
Performance Analytics
- Track SKU-level performance: views, CTR, conversion rate, sell-through, return rate
- Build and maintain weekly/monthly reports with actionable insights — not vanity dashboards
- Identify underperforming SKUs and recommend actions: price correction, image refresh, delisting, promotion push
- Analyze competitor listings, pricing strategies, and bestseller trends on each platform
D2C Website (Shopify)
- Manage product merchandising on bulbulfashions.com — collections, homepage curation, product sequencing
- Coordinate with the marketing team on sale events, landing pages, and promotional banners
- Ensure site navigation, filters, and product discovery are optimized for conversion
Cross-functional Coordination
- Work closely with the design and production teams on upcoming launches — ensure listings go live on time with complete assets
- Coordinate with the warehouse/inventory team on stock availability, low-stock alerts, and restock timing
- Flag market trends, size-level demand signals, and category gaps to the founder for production planning
You Should Have
- 1–3 years of hands-on experience in e-commerce merchandising or catalog management (fashion/apparel strongly preferred)
- Working knowledge of at least 2 of: Myntra Partner Panel, AJIO Seller Hub, Nykaa Fashion Seller Portal, Amazon Seller Central
- Experience with Shopify or any D2C platform
- Strong written English — you'll be writing product copy, not just filling forms
- Comfort with Excel/Google Sheets for data analysis and reporting
- Basic understanding of marketplace PLA/sponsored ads and performance metrics (ROAS, CTR, CVR)
Bonus Points
- Experience with marketplace advertising tools (Myntra PLA, Amazon PPC)
- Exposure to fashion trend research and competitive benchmarking
- Familiarity with inventory planning or demand forecasting at a SKU level
Why BulBul
- You're joining at a growth inflection — marketplace scaling, D2C push, offline expansion all happening simultaneously
- Direct access to the founder — zero bureaucracy, fast decisions
- In-house manufacturing means you'll see the full loop: design production listing sale data next collection
- Real ownership of outcomes, not just task execution
Apply with your resume and a short note on what you'd do differently if you looked at our current Myntra or Amazon listings today.
DM or apply directly.
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