Job Title
Growth & Sales Execution Manager (Online)
Location
Hybrid / On-ground + Remote (City-based preferred)
Experience
25 years (D2C, marketplaces, fashion, lifestyle, or early-stage startups preferred)
Role Overview
The Marketplace Content & Visual Merchandising Manager will own how every brand looks and feels on VYLA across social media planning, website banners, collections, and product storytelling.
This role ensures that:
- Best sellers are always highlighted
- New launches never get missed
- The site feels fresh, premium, and intentional every single week
You are the bridge between brands, catalog, and marketing.
Key Responsibilities1. Social Media Calendar (All Onboarded Brands)
- Create and manage a monthly social media calendar covering:
- Best sellers
- Hot-selling SKUs
- New collections & drops
- Festive / occasion-led edits
- Balance brand visibility so all onboarded brands get fair exposure
- Align calendar with launches, stock availability, and campaigns
- Coordinate with the marketing team for execution
2. Brand & Product Storytelling
- Decide what product goes live where and when
- Highlight:
- Best sellers
- Hero products
- New arrivals
- Limited stock pieces
- Write clear content briefs for posts, banners, and collections
- Ensure storytelling matches VYLA's premium tone
3. Website Banners & Visual Flow
- Own all site visuals, including:
- Homepage banners
- Category banners
- Occasion & campaign banners
- Ensure the site never looks outdated
- Coordinate with designers using brand lookbooks and assets
- Maintain consistency in:
- Fonts
- Layout hierarchy
- Visual rhythm
4. Brand Coordination & Asset Management
- Collect and manage:
- Brand lookbooks
- Campaign creatives
- Product highlights
- Launch calendars
- Keep a central repository of brand assets
- Follow up with brands to ensure timely content sharing
5. Marketplace Curation & Experience
- Curate:
- New In
- Best Sellers
- Trending Now
- Occasion edits
- Work closely with catalog ops to ensure correct tagging
- Continuously improve on-site discovery and browsing experience
6. Performance Tracking & Optimization
- Track engagement on:
- Social posts
- Banner CTRs
- Product visibility vs sales
- Identify which storytelling formats perform best
- Optimize content calendar accordingly
What We're Looking ForMust-Have
- Strong fashion sensibility and visual eye
- Experience in content planning or visual merchandising
- Ability to juggle multiple brands at once
- Highly organized and detail-oriented
- Comfortable coordinating with designers & brands
Good to Have
- Experience in marketplaces or multi-brand platforms
- Understanding of user experience (UX)
- Basic understanding of sales & conversion metrics
- Familiarity with tools like Notion, Sheets, Figma, Canva
KPIs & Success Metrics
- Freshness of site (weekly updates)
- Brand coverage consistency
- Engagement on brand-led content
- CTR on banners & collections
- Reduction in outdated or missed launches
