E Commerce Lead

1. Marketplace Strategy s Management

• Develop and execute comprehensive marketplace strategies across platforms (Amazon, Flipkart, Snapdeal, Moglix, Indiamart etc.), focusing on sales optimization, pricing, and product positioning.
• Analyze marketplace data to identify high-potential products, emerging trends, and areas for improvement.

2. D2C Growth & Digital Marketing

• Lead the D2C strategy, managing the brands e-commerce website and online store, ensuring a frictionless user experience.
• Drive performance marketing efforts (Google Ads, Meta, retargeting, and affiliate marketing) to maximize traffic

3. Operational Excellence

• Oversee e-commerce operations, including order processing, fulfillment, logistics, and inventory management.
• Identify bottlenecks in the supply chain and collaborate with operations teams to streamline end-to-end processes.

4. P&L Ownership s Performance Analysis

• Own the e-commerce PCL, setting sales targets, forecasting demand, and tracking financial performance.
• Provide regular performance reports to senior leadership, with actionable insights and strategic recommendations.

5. Technology s Platform Optimization

• Work with product and tech teams to enhance website performance, including page speed, checkout process, and mobile optimization.
• Collaborate with marketing, product, and customer service teams to align messaging, promotions, and service standards across all digital touchpoints.
• Work closely with the customer service head to align post-purchase experiences with e-commerce objectives.
• Apply proven frameworks for scaling brands from 1-10 or 10-100, implementing strategies to rapidly increase market share and customer base.
• Leverage data to refine pricing strategies, identify product gaps, and uncover untapped revenue streams.