E-commerce Copywriter (Fashion & Lifestyle)

About Yoshi Studio

Yoshi Studio is a creative-led brand and content studio shaping the visual and narrative identity of contemporary fashion and lifestyle brands. We work with both premium and emerging brands to build strong identities across e-commerce, campaigns, and digital platforms.

We believe product copy should do more than describe; it should create desire, define brand voice, and drive conversion.

We are growing our Bangalore team and looking for an E-commerce Copywriter who understands fashion, brand tone, and persuasive storytelling.

Role Overview

This role focuses on writing compelling, on-brand product and category copy for fashion and lifestyle brands across e-commerce platforms.

You will work closely with the creative and brand team to ensure all copy reflects the brand's positioning, aesthetic, and tone.

This is an on-site role based in Bangalore. Applicants must be based in Bangalore or ready to relocate immediately.

Key Responsibilities

Write high-quality product descriptions for fashion and lifestyle brands

Develop category and collection page copy

Translate brand tone and positioning into clear, consistent language

Work closely with creative and styling teams to align copy with visuals

Adapt writing style across multiple brands (premium and mid-market)

Ensure accuracy, consistency, and attention to detail

Deliver copy on time in a fast-paced studio environment

Requirements

12+ years of fashion, lifestyle, or e-commerce copywriting experience

Strong portfolio with product/category writing (essential)

Understanding of fashion vocabulary, trends, and brand tone

Ability to write aspirational yet clear product copy

High attention to detail and consistency

Comfortable working in a collaborative, fast-moving environment

Based in Bangalore or willing to relocate immediately

Application Process

Please apply with:

CV

Salary expectations

Shortlisted candidates may be asked to complete a short paid copy test.