As a Content Writer, you will be responsible for creating engaging, informative, and persuasive content across various digital touchpoints. You will write and optimize content for product listings, SEO, and brand communication with a strong focus on performance and consistency.
Responsibilities
- Create product titles, bullet points, and descriptions that are keyword-rich, benefits-driven, and aligned with marketplace best practices.
- Conduct keyword research to optimize content for search visibility on Amazon, Flipkart, etc.
- Partners with marketing teams and other departments to craft taglines, banners, ad captions, and scripts for visuals and videos.
- Contribute to A+ Content (Enhanced Brand Content) strategy including product comparison charts, usage guides, etc.
- Draft content for brand website, category pages, landing pages, and seasonal campaigns.
- Stay updated on platform algorithm changes and consumer trends to adapt strategies.
- Write or update category pages, brand pages, and landing pages with SEO-friendly, conversion-oriented copy.
- Ensure all product content follows brand tone, is grammatically correct, and free from duplication.
Qualifications
- Effective communication skills & Writing skills
- Strong understanding of product marketing and digital consumer behavior.
