E-Commerce Content Manager

Job description

• Lead the end-to-end creation, distribution, and management of e-commerce content for new launches and existing SKUs.
• Collaborate with product marketing, design teams, and syndication teams to ensure timely delivery and launch of content.
• Monitor websites and conduct user analysis to optimize content.
• Write and outline compelling content for e-commerce pages.
• Oversee content creation by graphic designers and conduct proofreading.
• Track and analyze competitors e-commerce activities to stay ahead in the market.
• Implement SEO and SMO strategies to enhance online visibility.
• Manage the overall online strategy for product launches.
• Coordinate partnerships and co-marketing initiatives with syndication and international e-commerce teams.
• Define and execute e-commerce strategies for successful product launches.
• Lead integrated digital marketing campaigns, including creative processes, targeting, segmentation, planning, execution, reporting, and optimization.
• Research and implement content recommendations based on competitor insights and e-commerce trends.
• Collaborate with agencies to ensure project completion and alignment with goals.

What We Are Looking For:

• Bachelor s Degree in Marketing, Communication, or relevant fields; MBA preferred.
• At least 5 years of experience in E-Commerce, B2B Marketing, Digital Marketing, or Marketing Communication.
• Understanding of B2B marketing with a strong desire to learn more.
• Ability to work independently in a fast-paced, collaborative environment.
• Experience engaging with globally distributed stakeholders.
• Excellent spoken and written communication skills.
• Strong analytical and presentation skills, with attention to detail.
• Proven cross-collaboration and prioritization abilities.
• Hands-on e-commerce experience, particularly in campaign management and content creation.
• Strong knowledge of digital marketing strategies, including SEO, social media, Google search, and display advertising.
• Familiarity with Search Engine Marketing best practices.
• Proficiency in analyzing data through web analytics tools, with knowledge of Google Analytics.
• Experience in managing agencies and drafting briefs to ensure project success.
• Ability to write persuasive content copy.
• Proficient in preparing presentations using MS PowerPoint.
• Familiarity with Adobe Suite (InDesign, Photoshop, Canva) is a plus.
• Experience with A/B testing on e-commerce copy and landing pages is preferred.