Job Overview
We are looking for a results-drivenE-commerce PPC Specialistto manage and optimize paid advertising campaigns for our online stores. The ideal candidate should have strong experience inGoogle Ads, Meta Ads, conversion optimization, and performance marketing. You will work closely with the marketing team to increase online sales, improve ROI, and enhance customer acquisition strategies.
Key Responsibilities
- Plan, launch, and optimizePPC campaignsacross Google Ads, Meta Ads (Facebook/Instagram), and other paid channels.
- ManageE-commerce advertising strategiesto increase sales and reduce cost per acquisition (CPA).
- Conductkeyword research, audience targeting, and ad copy testingto maximize campaign performance.
- ImplementConversion Rate Optimization (CRO)strategies to improve landing page and ad performance.
- Analyze campaign data and generate reports using tools likeGoogle Analytics, Google Ads Manager, and Meta Ads Manager.
- Collaborate with the marketing team to integrateemail marketing campaigns through Klaviyofor retargeting and customer retention.
- Optimize product feeds and manageshopping ads for e-commerce platforms.
- PerformA/B testingon ads, landing pages, and email campaigns to improve conversion rates.
- Monitor ad budgets and ensure maximumROI and ROAS.
- Stay updated with the latestdigital marketing, PPC, and e-commerce trends.
Required Skills
- Strong experience inGoogle Ads and Meta Ads for e-commerce.
- Knowledge ofKlaviyo for email marketing automation and campaign management.
- Understanding ofCRO (Conversion Rate Optimization)techniques.
- Experience withShopify, WooCommerce, or other e-commerce platforms.
- Strong analytical skills and experience withGoogle Analytics / GA4.
- Ability to manage budgets and optimize campaigns forROAS and conversions.
- Knowledge ofA/B testing and performance marketing strategies.
Preferred Qualifications
- Certification inGoogle Ads or Digital Marketing.
- Experience withemail marketing automation using Klaviyo.
- Understanding ofcustomer lifecycle marketing and retention strategies.
- Experience ine-commerce growth marketing.
