Key Responsibilities:
Strategic Leadership:
- Serve as a visionary leader across assigned businesses and accounts.
- Develop strategic platform ideas grounded in data and strong consumer insights.
- Own and ensure the quality of all strategic and creative outputs delivered by the team.
Insight & Planning:
- Leverage qualitative and quantitative research to uncover actionable insights.
- Guide the development of creative briefs, selling narratives, and go-to-market plans.
Client & Business Growth:
- Lead new business initiatives aligned with the agency's go-to-market strategy.
- Act as a strong client partner to drive brand and business growth.
Team Management & Mentorship:
- Manage and mentor strategists and planners on day-to-day project execution.
- Encourage innovative thinking and elevate team performance through leadership.
Innovation & Thought Leadership:
- Contribute to the agency's intellectual property through strategic initiatives and frameworks.
