Director of Marketing & Communications

What will you be doing

As the Marketing Manager, you will oversee all marketing planning and execution strategies for the hotel. Your primary responsibility will be to develop, manage, and execute marketing and branding strategies aimed at maximizing exposure, increasing revenues, and achieving market share targets. You will be responsible for managing the marketing budget, digital and print advertising, social media campaigns, and visual content creation, ensuring alignment with the hotel's overall business goals. Specific responsibilities include:

• Strategic Marketing Plans: Develop comprehensive annual, monthly, and segment-based marketing plans in collaboration with the General Manager (GM), Director of Sales (DOS), and Director of Rooms (DORM). Ensure the plans are focused on achieving revenue targets and market share growth through effective cost and deployment strategies.
• Media and Marketing Programs: Create, manage, and implement short- and long-term marketing campaigns to drive awareness, revenue, and expansion of hotel products and services. Collaborate with on-property and regional revenue management teams to design offers and leverage existing promotions to meet hotel-specific needs.
• Marketing Channel Management: Direct all marketing channels, including social media, hotel websites, digital print advertising, email campaigns, and collateral materials. Ensure a cohesive, integrated approach to all marketing efforts.
• Content Creation and Visual Assets: Oversee the strategy, development, and execution of visual assets. This includes organizing and managing photo and video shoots, ensuring high-quality content for marketing materials, website, and social media platforms.
• Website Management: Oversee the content strategy and development of hotel-level websites to ensure they reflect the brand and are optimized for customer engagement and conversion.
• Partnership and Sponsorships: Identify partnership and sponsorship opportunities to enhance the hotel's outreach efforts, both locally and regionally. Foster relationships with external agencies and corporate partners to support marketing strategies.
• Influencer and PR Strategy: Coordinate with the public relations team to identify and manage influencer collaborations, leveraging social media opportunities to boost brand visibility.
• Market Research and Surveys: Conduct paid marketing surveys to gather insights on current and new services, products, and concepts to inform marketing strategies and enhance customer offerings.

What are we looking for

The ideal candidate will be an innovative, action-oriented individual with a deep understanding of marketing strategies and a passion for driving results. The following qualities are essential for success in this role:

• Marketing Expertise: Proven experience in developing and executing comprehensive marketing strategies, particularly in the hospitality industry.
• Creative and Strategic Thinking: Ability to identify and implement creative, results-driven marketing strategies that align with business goals and increase market share.
• Digital and Social Media Proficiency: Strong knowledge and hands-on experience with digital marketing channels, social media platforms, website management, and content creation.
• Strong Communication Skills: Excellent verbal and written communication skills with the ability to coordinate and collaborate with internal teams and external agencies.
• Project Management Skills: Strong organizational skills and the ability to manage multiple projects simultaneously, ensuring deadlines and budgets are met.
• Analytical Abilities: Ability to analyze competitive data, customer demand, and market trends to inform strategic decisions and marketing tactics.
• Innovation and Creativity: A creative mindset with the ability to develop unique marketing concepts and campaigns to differentiate the hotel in a competitive market.

In this role, you will play a crucial part in shaping the hotel's brand presence, driving revenue, and increasing its visibility in the marketplace. The ideal candidate should be proactive, result-focused, and able to work independently as well as part of a team.